Social Media Marketer

Kovai Limited; Coimbatore District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Kovai.co is seeking a Social Media Marketer to own B2B SaaS social channels, crafting platform-native content and reels, and driving audience growth across LinkedIn, X, and Facebook. You will use AI tools to enhance content quality, research trends, and coordinate with Product Marketing and Support for impactful campaigns.

The role emphasizes data-driven decision making, daily publishing discipline, and building a visible voice for Document360 and related products within a global market.

Qualifications

• 3+ years owning social media for a B2B SaaS, developer tools, or technology brand.
• Fluency on LinkedIn, X, and Facebook with ability to script reels/short form content from concept to publish.
• Hands-on use of ChatGPT, Claude, Gemini, and Copilot with strong prompting instincts.
• Understanding of how LLMs source and cite information, and interest in generative engine optimization.
• Sharp written English, comfort with analytics and social listening tools, and high ownership across a wide scope.

Responsibilities

• Own audience growth on LinkedIn, X, Facebook and other channels with a clear strategy, calendar, and platform-specific formats.
• Create original content concepts and scripts for reels and short form videos across product moments, tips, stories, and trends.
• Shape how AI assistants reference Document360 in responses and improve accuracy over time via credible, quotable content.
• Lead listening for category conversations, track sentiment and share of voice, and report monthly to leadership.
• Coordinate employee advocacy, ghostwrite for leaders, and align launches with Product Marketing and Content teams.
• Maintain dashboards tracking share of voice, follower growth, video views, and referrals, using prompt libraries.

Skills

Social media management

LinkedIn

X (formerly Twitter)

Facebook

Analytics

AI tooling (ChatGPT/Copilot)

Tools

ChatGPT

Claude

Gemini

Copilot

Job description

Kovai.co is a global B2B SaaS product company building enterprise software from India for businesses worldwide. Over the years, we've grown rapidly and profitably, and today we're on track towards $30 million in annual revenue - with an even bigger journey ahead.

Trusted by customers across 100+ countries, including Fortune 500 enterprises and fast-scaling startups, we build products that solve complex, mission‑critical problems at scale.

At the heart of Kovai.co is a tribe of thoughtful helpers - people passionate about empowering customers, uplifting colleagues, and continuously growing in our own journeys.

What we build:

• BizTalk360 : Our first product, built to help enterprises simplify and manage complex integration environments with confidence - trusted by Microsoft, Mercedes-Benz, Pfizer, Vodafone, BBC, and NBCUniversal.
• Turbo360 : Our fast-growing Azure Cloud Management and FinOps platform, helping enterprises gain visibility, optimize cloud costs, and run smarter, more efficient cloud operations at scale.
• Document360 : Our flagship AI-powered knowledge management platform, helping teams create, manage, and deliver exceptional documentation experiences - trusted by companies like Puma, HP, VMware, McDonald's, and Virgin Group.

Three products > One culture of innovation, ownership, and customer obsession.

How we work:

We believe great work happens when talented people are trusted, empowered, and supported to do their best. At Kovai.co, our teams are collaborative, ownership‑driven, and deeply invested in craftsmanship, continuous learning, and open communication - creating an environment where people grow together, contribute meaningfully, and build strong relationships alongside impactful outcomes.

At Kovai.co, AI isn't just a capability - it's our superpower. We embrace AI‑first thinking to help our teams work smarter, solve problems creatively, and create greater impact for our customers and each other.

Position: Social Media Marketer

Why this role exists

Buyers form a view of Document360 before they ever reach our website, from a technical writer's LinkedIn post, an X thread comparing documentation tools, or a Facebook group debate about migrating a knowledge base.

Or they skip all of it and ask ChatGPT, Claude, or Gemini which platform to pick. The two are connected: LinkedIn, X, and Facebook are where our category gets discussed in public, and public discussion is what large language models read, learn from, and repeat.

We are hiring someone to run social as a growth channel with two connected outcomes: make Document360 the brand buyers already recognize, and the brand AI assistants name first.

The outcomes you own

• Audience growth on LinkedIn, X, Facebook and other social channel. Own strategy, calendar, and daily publishing with a distinct approach per platform rather than the same post everywhere. Build a repeatable format system, grow followers and engagement against quarterly targets, and manage the social inbox with clear response times.
• Content worth stopping for. Be the source of original ideas. Generate and script reels and short form video (product moments, documentation tips, category commentary, customer stories, trend led formats), develop original post concepts (carousels, opinion posts, comparison breakdowns, teardowns, polls, visual explainers), and adapt long form assets natively per platform.
• AI assistants recommend Document360. Baseline how we appear in ChatGPT, Claude, Gemini, and Copilot answers for high intent category questions, then improve it quarter over quarter. Build the public footprint that shapes those answers through credible commentary on LinkedIn and X, genuinely useful contributions on Reddit and Quora, and content structured to be quotable and citable. Stay current on how generative engines source and cite information.
• Highest share of voice in our category. Set a baseline against named competitors and report movement monthly. Run always on listening to catch category conversations, competitor moves, and buying intent threads while they are still live, and track sentiment and mention quality alongside volume.
• Our people become visible voices. Run employee advocacy that gets product, support, and engineering experts posting consistently, ghostwrite for leadership and internal experts, and coordinate launch and campaign moments with Product Marketing, Content, SEO, Demand Generation, and Support.
• Decisions backed by numbers. Own the dashboard (share of voice, follower and engagement growth, video views and retention, referral traffic, AI mention rate, pipeline contribution), report to leadership on a fixed cadence, and use ChatGPT, Claude, Gemini, and Copilot daily to compress research to published, building prompt libraries the wider team can reuse.

What we are looking for

• 3+ years owning social media for a B2B SaaS, developer tools, or technology brand. Channels you grew and numbers you moved.
• Real fluency on LinkedIn, X, and Facebook, plus proven ability to take reels and short form ideas from concept to script to published.
• Daily hands‑on use of ChatGPT, Claude, Gemini, and Copilot, strong prompting instincts, and the judgment to know when an AI draft is not good enough to publish.
• A working understanding of how LLMs source and cite information, and genuine interest in generative engine optimization.
• Sharp written English, comfort with analytics and social listening tools, and high ownership in a wide scope role.

We are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to grow. We celebrate diverse perspectives and believe that great talent thrives in an environment built on fairness, belonging, and equal opportunity for all.