Community Marketing Manager

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Mumbai; On-site; INR 2,000,000 - 2,500,000; Full time

Job summary

A leading recruitment company is seeking a Business Manager to lead community-driven marketing initiatives for a luxury retail brand. The ideal candidate should have over 5 years of marketing experience with an entrepreneurial spirit and personal involvement in fitness activities. Responsibilities include managing marketing strategies for new store openings and building relationships with premium gyms and clubs. This full-time role offers a competitive salary up to 25 LPA, situated in Mumbai or Delhi.

Qualifications

• 5+ years of experience in marketing roles.
• Active involvement in running, yoga, or gym activities.
• Entrepreneurial, collaborative, and relationship-driven mindset.

Responsibilities

• Lead community-led marketing strategies for brand awareness.
• Manage quarterly community programs across fitness partners.
• Act as key marketing relationship holder for venues and events.
• Project manage marketing strategies for new store openings.
• Coach store teams through strategy sessions and campaigns.
• Grow the Local Ambassador & KOL ecosystem.

Skills

Community-led marketing strategies

Relationship management

Project management

Market insights

Coaching and engagement

Budget management

Job description

Business Manager @ UNISON INTERNATIONAL CONSULTING || Luxury Retail Hiring|| Hospitality || E-Commerce|| MBA, HR & Marketing

(Yoga-inspired technical apparel brand)

Location: Delhi or Mumbai

CTC: Up to 25 LPA

Experience: 5+ years

Role Overview

Lead and execute community‑led marketing strategies to build brand awareness, affinity, and guest acquisition.

Own and deliver quarterly community programs across running, yoga, training, and fitness partners.

Act as the key marketing relationship holder for premium gyms, studios, run clubs, athletes, and shopping centres.

Project manage 360° marketing strategies for new store openings and new market entry.

Coach and engage store teams through strategy sessions and campaign enrolment.

Manage and grow the Local Ambassador & KOL ecosystem.

Provide strategic market insights for the local region.

Manage budgets, reporting, and marketing materials.

Must Have

Personally active: runner / gymmer / yoga practitioner.

Entrepreneurial, collaborative, and relationship‑driven mindset.

Seniority level

• Mid-Senior level

Employment type

• Full‑time

Job function

• Marketing