India Marketing Manager

ABC Fitness; Hyderabad; Hybrid; INR 1,500,000 - 2,200,000; Full time

Benefits offered by this job

PTO, sick leave, and casual leave

Quarterly wellness reimbursement

Group Mediclaim insurance

Life Insurance and Personal Accident Insurance

Calm App subscription

Financial aid towards crèche facility

Job summary

A leading fitness technology company is seeking an India Marketing Manager in Hyderabad to lead the brand's transition to an in-house marketing function. This role focuses on enhancing employer branding and executing impactful marketing strategies. The ideal candidate will possess a Bachelor's degree and over 10 years of experience in relevant fields. The position offers benefits such as PTO, insurance coverage, and a focus on work-life balance.

Qualifications

• 10+ years of relevant experience in marketing, employer branding, or communications.
• Demonstrated success managing campaigns, PR initiatives, or brand-building programs.
• Experience in a regional or global organization preferred.

Responsibilities

• Lead the design and execution of social media and content campaigns.
• Manage creative development and agency relationships for content production.
• Develop thought leadership content and employer profiles.

Skills

Leadership

Influencing stakeholders

Written communication

Verbal communication

Project management

Campaign management

Creative processes

Social media marketing

Public relations

Employer branding

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Join to apply for the India Marketing Manager role at ABC Fitness

Join ABC Fitness, the leading technology provider for the fitness industry!

Job Description

Join ABC Fitness and become part of a culture that’s ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

• Best Life – We believe great work begins with great people. Our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—diverse perspectives drive innovation and impact.
• Growth Mindset – We are doers, thinkers, and dreamers. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
• One Team – From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way.

Role Overview

The India Marketing Manager will lead ABC Fitness India’s transition from Zinnov to an in-house marketing function. This role focuses on elevating our employer brand, driving brand awareness and talent attraction, strengthening internal communications, and enhancing leadership visibility. The Manager will partner with Global Marketing, Talent Acquisition, and Culture teams to shape and execute initiatives that position ABC Fitness as an employer of choice in India and globally. This role requires working from our Hyderabad office 2-3x a week.

What You’ll Do

• Lead the design and execution of social media and content campaigns that showcase ABC Fitness India’s leadership, culture, and employer brand.
• Manage creative development and agency/vendor relationships for content production, including video and photoshoots.
• Develop and publish thought leadership content, employer profiles, and PR initiatives to raise visibility across the India market.
• Build and leverage industry relationships to support employer branding and PR campaigns.
• Oversee ABC Fitness India’s presence on platforms such as Glassdoor, AmbitionBox, and LinkedIn, ensuring alignment with global messaging.
• Coordinate award submissions and track key employer branding metrics.
• Drive internal communications, including India-specific town hall updates, employee engagement campaigns, and Slack amplification.
• Plan, manage, and execute India-based events and activations, ensuring alignment with global brand standards.
• Partner with global teams to ensure all India marketing activity is strategically aligned, impactful, and measurable.

What You’ll Need

• Bachelor’s degree in Marketing, Communications, or related field.
• 10+ years of relevant experience in marketing, employer branding, or communications.
• Experience in a regional or global organization preferred.
• Demonstrated success managing campaigns, PR initiatives, or brand-building programs.
• Strong leadership presence with the ability to influence stakeholders without direct line management.
• Exceptional written and verbal communication skills.
• Proven ability to design and execute impactful campaigns across social, PR, and employer branding.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Experience managing creative processes, agencies, and vendor relationships.
• Strategic mindset with the ability to translate global initiatives into local execution.

What’s in It for You

• Purpose-led company with Values-focused culture – Best Life, One Team, Growth Mindset
• Time Off – PTO, sick leave, and casual leave per year
• Holidays plus quarterly Disconnect days
• Group Mediclaim insurance coverage for employee and dependents
• Life Insurance and Personal Accident Insurance
• Best Life Perk – quarterly wellness reimbursement
• Calm App subscription for you and dependents
• Support for working women with financial aid towards crèche facility

At ABC Fitness, we don’t just build technology—we build communities and transform lives. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement. ABC is an equal opportunity employer committed to diversity, equity, and inclusion. Learn more at abcfitness.com.

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, worldwide. We support 30K clubs, 650K coaches, 40M members, and process more than $12B in payments annually. We provide scalable, data-driven solutions to simplify club management and engage members and clients. Innovation is at the center of everything we do across our product lines.

Learn more at abcfitness.com.

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