Community Growth Executive

Durucooperation; Chennai District; On-site; INR 180,000 - 300,000; Full time

Job summary

Durucooperation in India is seeking a dynamic field marketing professional to drive community growth and local customer acquisition. You will engage residential communities, pharmacies, local businesses, and high-footfall areas to promote the brand and boost app adoption.

Responsibilities include building relationships with resident associations, planning on-ground activations, coordinating with vendors, driving app downloads and first orders, and tracking campaign outcomes.

Qualifications

• Tamil fluency with working knowledge of English.
• Freshers with strong communication skills may apply.
• 0–5 years of experience in field marketing, BTL, sales, community engagement, healthcare, pharma, FMCG, or related roles.
• Two-wheeler and valid driving licence required.
• Willingness to travel extensively within the assigned territory.

Responsibilities

• Visit apartment communities, RWAs, pharmacies, local businesses, and high-footfall areas to promote the brand and drive adoption.
• Build and maintain relationships with resident associations, community managers, pharmacies, and local stakeholders.
• Plan and execute on-ground activations, awareness drives, stalls, and hyperlocal campaigns.
• Drive app downloads, registrations, first orders, and customer engagement during activations.
• Ensure proper placement and maintenance of branding materials, QR codes, posters, and standees at partner locations.
• Coordinate with local vendors for printing, branding, and activation requirements.
• Identify new communities, pharmacies, businesses, and partnership opportunities.
• Collect customer feedback and share market insights with internal teams.
• Maintain daily records of visits, leads, activations, customer acquisition, and campaign outcomes.
• Take ownership of the assigned territory and identify opportunities to improve local visibility and usage.

Skills

Tamil fluency

Excellent communication

Interpersonal skills

Willingness to travel

Two-wheeler driving licence

English knowledge

Tools

WhatsApp

Google Maps

Google Sheets

Job description

Job Summary

Responsible for driving community growth and local customer acquisition through on-ground activities across residential communities, pharmacies, local businesses, and high-footfall areas, while increasing brand visibility, app adoption, and customer engagement.

Roles & Responsibilities

• Visit apartment communities, RWAs, pharmacies, local businesses, and high-footfall areas to promote the brand and drive adoption.
• Build and maintain relationships with resident associations, community managers, pharmacies, and local stakeholders.
• Plan and execute on-ground activations, awareness drives, stalls, and hyperlocal campaigns.
• Drive app downloads, registrations, first orders, and customer engagement during activations.
• Ensure proper placement and maintenance of branding materials, QR codes, posters, and standees at partner locations.
• Coordinate with local vendors for printing, branding, and activation requirements.
• Identify new communities, pharmacies, businesses, and partnership opportunities.
• Collect customer feedback and share market insights with internal teams.
• Maintain daily records of visits, leads, activations, customer acquisition, and campaign outcomes.
• Take ownership of the assigned territory and identify opportunities to improve local visibility and usage.

Mandatory Requirements

• 0–5 years of experience in field marketing, BTL, sales, community engagement, healthcare, pharma, FMCG, or related roles.
• Freshers with strong communication skills and interest in field work may apply.
• Excellent communication and interpersonal skills with confidence in approaching new people.
• Fluent in Tamil with working knowledge of English.
• Energetic, self-motivated, and comfortable working extensively in the field.
• Strong relationship-building and follow-up skills.
• Basic knowledge of WhatsApp, Google Maps, Google Sheets, and mobile apps.
• Two-wheeler and valid driving licence required.
• Willingness to travel extensively within the assigned territory.