Marketing & Growth Executive

Durucooperation; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Kapzo in Chennai is seeking an enthusiastic digital marketer to drive multi-channel campaigns across digital, social, and offline channels. You will own customer acquisition, brand awareness, and marketing performance with a focus on scalable growth.

Responsibilities include planning campaigns, hyperlocal activations in pharmacies and communities, developing content, tracking CAC and ROI, managing budgets, and coordinating with designers, agencies, and partners to execute high-impact promotions.

Qualifications

• 1-3 years of experience in digital marketing or growth marketing.
• Strong understanding of social media, paid ads, content marketing, analytics and campaign execution.
• Comfortable with both online and offline marketing channels.
• Able to manage budgets, dashboards and campaigns data.
• Excellent communication, coordination and problem-solving skills.

Responsibilities

• Plan and execute campaigns across digital, social, performance marketing, WhatsApp, CRM, and offline channels.
• Drive hyperlocal marketing across pharmacies, apartments, communities, local businesses, and neighbourhoods.
• Develop and coordinate social content, offers, customer communications, and marketing assets.
• Track CAC, leads, conversions, orders, engagement, ROI, and other performance metrics.
• Manage marketing budgets and optimize spend for measurable outcomes.
• Support GTM initiatives, product launches, partnerships, promotions, and new-market campaigns.
• Conduct A/B testing across channels, creatives, messages, offers, and audiences.
• Coordinate with designers, vendors, agencies, pharmacies, communities for campaign execution.
• Analyse customers, competitors, neighbourhoods, and campaign performance to identify growth opportunities.
• Maintain marketing dashboards and provide weekly reports with insights, learnings, and next actions.

Skills

Social media

Paid advertising

Content marketing

Analytics

Campaign execution

Budget management

Dashboard reporting

Coordination

Tools

Meta Ads

Google Ads

Google Analytics

Canva

Excel/Google Sheets

WhatsApp

CRM/marketing automation tools

Job description

Job Summary

Responsible for driving digital, performance, hyperlocal, and offline marketing initiatives for Kapzo, with ownership of customer acquisition, brand awareness, campaign execution, marketing performance, and scalable growth channels.

Roles & Responsibilities

• Plan and execute campaigns across digital, social media, performance marketing, WhatsApp, CRM, and offline channels.
• Drive hyperlocal marketing across pharmacies, apartments, communities, local businesses, and neighbourhoods.
• Develop and coordinate social content, offers, customer communications, and marketing assets.
• Track CAC, leads, conversions, orders, engagement, campaign ROI, and other performance metrics.
• Manage marketing budgets and optimize spending for measurable business outcomes.
• Support GTM initiatives, product launches, partnerships, promotions, and new-market campaigns.
• Conduct A/B testing and experiments across channels, creatives, messages, offers, and audiences.
• Coordinate with designers, vendors, agencies, pharmacies, communities, and other partners for campaign execution.
• Analyse customers, competitors, neighbourhoods, and campaign performance to identify growth opportunities.
• Maintain marketing dashboards and provide weekly reports with insights, learnings, and next actions.

Mandatory Requirements

• 1-3 years of experience in digital marketing, growth marketing, consumer marketing, BTL, field marketing, or a startup environment.
• Strong understanding of social media, paid advertising, content marketing, analytics, and campaign execution.
• Comfortable working across online and offline marketing channels.
• Ability to work with budgets, dashboards, performance metrics, and campaign data.
• Strong communication, coordination, problem-solving, and execution skills.
• Willingness to undertake on-ground marketing activities.
• Hands-on experience with tools such as Meta Ads, Google Ads, Google Analytics, Canva, Excel/Google Sheets, WhatsApp, and CRM/marketing automation tools.
• Ability to work independently, take ownership, experiment, and adapt to changing priorities.