Marketing Manager

JustLaundry; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

JustLaundry is seeking a Marketing Lead to drive local customer acquisition and regional brand visibility. You will oversee field activations, manage daily-wage promoters, and coordinate with vendors to produce promotional materials.

You will also lead digital and offline campaigns, build partnerships with RWAs, and supervise delivery-area marketing efforts across gated communities and student housing.

Qualifications

• 25 years in hyperlocal marketing, field sales, or related roles.

Responsibilities

• Plan and execute hyperlocal field activations including door-to-door promotions, society campaigns, and print collateral.

Skills

Hyperlocal marketing

Field sales

Vendor management

Ground staff leadership

Mobility (two-wheeler)

Google Sheets/Excel

Canva

Meta Ads Manager

Campaign optimization

Tools

Google Maps

Meta Ads Manager

Canva

Job description

Job Description

Marketing Lead

LOCAL & OFFLINE CUSTOMER ACQUISITION (LAUNDRY & DRY-CLEANING SERVICES)

Department: Growth & Marketing

Role Type: Full-Time / On-Site

Location: Field-Heavy (Targeted Clusters)

ROLE OVERVIEW

The Marketing Lead will spearhead oine customer acquisition, hyperlocal brand visibility, and eld marketing campaigns across dened delivery radiuses and residential clusters. This role is a hybrid of ground-level execution, vendor management, daily-wage team supervision, and localized digital/print promotional drives designed to accelerate repeat laundry orders from gated societies, student housing, and commercial zones.

KEY RESPONSIBILITIES

• Hyperlocal & Field Marketing Execution:
  Plan and execute high-impact neighborhood activations: door-to-door pamphlet distribution, society notice board campaigns, newspaper inserts, and apartment canopy setups - using third party daily resources.
  Identify and target high-density residential clusters, gated communities, hostels, and PG accommodations within designated delivery perimeters.
  Organize weekend canopy activations, interactive trial-oer booths, and live sign-up kiosks to drive immediate app downloads and rst-time orders.
• Vendor Management & Print Production:
  Source, negotiate rates with, and manage local printing and fabrication vendors for marketing materials (yers, banners, standees, garment tags, branded laundry bags, packaging yers).
  Ensure stringent quality control on all printed collaterals and manage inventory levels to prevent campaign stockouts.
  Oversee local outdoor branding assets including auto-rickshaw branding, local shop boards, and directional point-of-sale signs.
• Temporary Field Workforce Hiring & Supervision:
  Recruit, onboard, train, and manage daily-wage promoters, distribution agents, and part-time sta for physical collateral disbursement and event activations.
  Design route maps, assign daily disbursement targets, and monitor eld movement via spot audits and GPS check-ins to eliminate paper wastage.
  Manage daily/weekly payroll reconciliation and track individual productivity across target routes.
• Digital Presence & Micro-Targeted Campaigns:
  Manage and optimize local Google Business Proles (Google Maps rankings, location-specic keywords, and customer review drives).
  Run hyper-targeted local Meta/Instagram ads geo-fenced strictly to delivery pincodes and coordinate localized community WhatsApp outreach.
  Deploy targeted SMS and WhatsApp broadcast campaigns for seasonal oers (rainy season fabric care, festive ethnic dry-cleaning, corporate package discounts).
• B2B Tie-Ups & Community Partnerships:
  Secure permissions and partner with Resident Welfare Associations (RWAs), apartment facility managers, local gyms, salons, and co-living operators for exclusive partnership privileges.
  Establish localized referral loops and neighborhood ambassador programs to foster word-of-mouth growth.

REQUIREMENTS & QUALIFICATIONS

• Experience: 25 years in hyperlocal marketing, eld sales, trade marketing (FMCG), or operations in on-demand/quick-commerce/laundry services.
• Vendor & Budget Handling: Proven track record of negotiating with local printers, collateral fabricators, and maximizing marketing ROI on tight budgets.
• Ground Sta Leadership: Strong ability to hire, motivate, and closely supervise daily-wage eld promoters and delivery distribution sta.
• Language & Local Geography: Fluency in the local regional language and English, with deep working knowledge of local residential pockets and road networks.
• Mobility: Must have an active two-wheeler conveyance for rapid eld movement and site supervision across multiple zones.
• Tools & Tech: Prociency in Google Sheets/Excel for tracking acquisition costs, basic Canva for quick localized creative edits, and Meta Ads Manager.

KEY PERFORMANCE INDICATORS (KPIS)

• First-Time Customer Acquisition: Number of new orders generated per targeted cluster/pincode.
• Cost Eciency: Lowering Customer Acquisition Cost (CAC) and Cost per Lead (CPL).
• Disbursement Integrity: 100% distribution verication with zero-wastage compliance during spot audits.
• Community Clearances: Monthly quota of approved RWA/apartment permissions for promotional stalls and direct access.