Brand Services Director

Publicis Groupe India; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Publicis Groupe India is seeking a visionary digital strategist to create and implement robust roadmaps for brands transitioning from traditional to digital-first approaches. You will drive content strategies, educate clients, and lead collaborative initiatives across influencers, media, and internal teams.

The role emphasizes mapping customer journeys, enhancing experiences, and driving conversions through personalized digital interactions.

Qualifications

• Proven experience in digital marketing and account management.
• Strong creative and strategic thinking skills, with the ability to translate complex ideas into actionable strategies.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients.
• A deep understanding of customer journeys, digital content strategies, and brand building.
• Innovative mindset with a passion for leveraging digital technologies to solve business challenges.

Responsibilities

• Build comprehensive digital roadmaps tailored to each client's brand, focusing on transforming traditional marketing approaches to digital-first strategies.
• Educate clients on the power and potential of digital marketing, moving beyond basic social media tactics to comprehensive digital content and collaboration strategies.
• Develop and implement creative content strategies that align with clients' brand goals and drive engagement.
• Foster collaborative efforts between brands and digital influencers, media, and other stakeholders to enhance brand visibility and reach.
• Analyse and map out customer journeys, identifying key touchpoints and opportunities for digital engagement.
• Develop strategies to enhance customer experiences and drive conversions through personalized and targeted digital interactions.
• Work closely with business operations to understand and address customer and brand challenges.
• Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer retention.
• Collaborate with various departments, to ensure cohesive and effective digital strategies.
• Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation.
• Set clear KPIs and objectives for digital campaigns and initiatives.
• Regularly analyse and report on the performance of digital strategies, providing insights and recommendations for continuous improvement.

Skills

Digital marketing

Account management

Strategic thinking

Creative mindset

Communication

Job description

We are seeking a visionary who can create and implement a robust digital roadmap for our clients, particularly those with traditionally offline brands. This individual will bring a fresh perspective, demonstrating the power of digital marketing beyond just social media and collaborations. The ideal candidate will be a strategic thinker who can drive content strategies and collaborative approaches, ultimately enhancing customer journeys and converting engagement into tangible results.

Key Responsibilities:

• Build comprehensive digital roadmaps tailored to each client's brand, focusing on transforming traditional marketing approaches to digital-first strategies.
• Educate clients on the power and potential of digital marketing, moving beyond basic social media tactics to comprehensive digital content and collaboration strategies.
• Develop and implement creative content strategies that align with clients' brand goals and drive engagement.
• Foster collaborative efforts between brands and digital influencers, media, and other stakeholders to enhance brand visibility and reach.
• Analyse and map out customer journeys, identifying key touchpoints and opportunities for digital engagement.
• Develop strategies to enhance customer experiences and drive conversions through personalized and targeted digital interactions.
• Work closely with business operations to understand and address customer and brand challenges.
• Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer retention.
• Collaborate with various departments, to ensure cohesive and effective digital strategies.
• Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation.
• Set clear KPIs and objectives for digital campaigns and initiatives.
• Regularly analyse and report on the performance of digital strategies, providing insights and recommendations for continuous improvement.

Qualifications:

• Proven experience in digital marketing and account management, with a strong understanding of both traditional and digital marketing landscapes.
• Strong creative and strategic thinking skills, with the ability to translate complex ideas into actionable strategies.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients.
• A deep understanding of customer journeys, digital content strategies, and brand building.
• Innovative mindset with a passion for leveraging digital technologies to solve business challenges.

Key Attributes:

• Visionary thinker with a digital-first mindset.
• Creative and strategically fertile, capable of generating innovative ideas and solutions.
• Strong advocate for the power of digital marketing.
• Results-oriented with a focus on driving customer engagement and brand growth.

If you are a dynamic and creative digital marketing professional with a passion for transforming brands and driving digital success, we would love to hear from you. Join us and lead the charge in revolutionizing our clients' digital landscapes.