Client Relationship Manager - BTL

Tangent Ideas & Technologies Pvt Ltd; New Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Tangent Ideas & Technologies Pvt Ltd is seeking a Client Relationship Manager - BTL for a full-time, on-site position in New Delhi. You will manage key client accounts in experiential campaigns, coordinate with creative and tech teams, and develop proposals while ensuring timely delivery and client satisfaction.

You will identify new business opportunities within existing accounts, support pitches, and help streamline processes to improve service quality and efficiency.

Qualifications

• Strong client servicing, relationship management, and stakeholder communication skills.
• Experience in BTL marketing, experiential campaigns, events, or brand activations.
• Project coordination and account management with cross-functional collaboration.
• Business development, proposal creation, and budgeting for scopes.
• Analytical and reporting skills to track campaign performance.
• Experience in marketing or experiential agencies is advantageous.
• Bachelor's degree in Marketing/Business or equivalent experience.
• On-site in New Delhi with ability to manage multiple accounts.

Responsibilities

• Manage and grow key client accounts in BTL marketing and experiential campaigns.
• Coordinate with internal creative and technology teams to deliver projects on time.
• Develop proposals, present concepts, and track campaign performance.
• Maintain ongoing client communication for satisfaction and long-term partnerships.
• Identify new business opportunities within existing accounts and support pitches.
• Streamline processes to improve service quality and efficiency.

Skills

Client relationship management

BTL marketing

Project coordination

Business development

Campaign analytics

Marketing experience

Education

Bachelor's degree in Marketing/Business

Job description

Company Description

Tangent Ideas & Technologies Pvt Ltd is a forward-thinking technology and ideas company focused on experiential technology design and business strategy. The team delivers cutting-edge solutions that help clients achieve growth and measurable results. From next-generation software solutions to immersive brand experiences and innovative business models, Tangent continually explores new directions and creative approaches. With a strong passion for creativity and outcome-driven work, the company positions itself as a trusted partner for organizations seeking to bring bold ideas to life.

Role Description

The Client Relationship Manager - BTL is a full-time, on-site role based in New Delhi, responsible for managing and growing key client accounts, primarily in below-the-line (BTL) marketing and experiential campaigns. Day-to-day responsibilities include understanding client objectives, coordinating with internal creative and technology teams, and ensuring timely, high-quality delivery of projects and activations. The role involves developing proposals, presenting concepts, tracking campaign performance, and maintaining ongoing communication to ensure client satisfaction and long-term partnerships. The manager will also identify new business opportunities within existing accounts, support pitch presentations, and help streamline processes to improve service quality and efficiency.

Qualifications

• Strong client servicing, relationship management, and stakeholder communication skills with the ability to manage expectations and resolve issues proactively.


• Experience in BTL marketing, experiential campaigns, events, or brand activations, with an understanding of integrated and on-ground marketing strategies.


• Project coordination and account management skills, including planning, timeline management, and collaboration with creative, tech, and operations teams.


• Business development and presentation skills, including proposal creation, pitching ideas, and negotiating scopes within defined budgets.


• Analytical and reporting skills to track campaign performance, gather feedback, and translate insights into actionable recommendations.


• Relevant experience in marketing, advertising, or experiential agencies; familiarity with technology-led brand experiences is an advantage.


• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).


• Ability to work on-site in New Delhi, manage multiple accounts concurrently, and maintain a detail-oriented, solutions-focused approach.