Brand Marketing Lead

FinPit; Ahmedabad District; On-site; INR 1,200,000 - 2,200,000; Full time

Benefits offered by this job

Leadership opportunity

Growth-oriented environment

Competitive compensation

Job summary

FinPit in Ahmedabad is seeking a Brand and Marketing Manager to lead branding initiatives and drive marketing campaigns for strong market presence. You will oversee strategies, monitor trends, coordinate cross-functional teams, and manage both online and offline communications.

You will develop and guide a branding and marketing team, analyze campaign performance, optimize tactics, and ensure consistent brand messaging across platforms to achieve business goals.

Qualifications

• Bachelor's degree in marketing or related field; master's degree preferred.
• 2–5 years of branding and marketing experience.
• Strong branding and marketing expertise with experience using software tools, AI and web-based platforms.

Responsibilities

• Develop and execute brand and marketing strategies.
• Create and manage social media content and lead a marketing team to scale content production; build brand identity.
• Plan and manage marketing campaigns across digital, social, offline and partnerships.
• Oversee content creation, messaging, and brand communication.
• Analyze market trends, customer insights, and competitor activities.
• Manage marketing budgets and resources efficiently.
• Collaborate with internal teams and external agencies.
• Monitor campaign performance and optimize strategies based on data.
• Lead the marketing team to achieve targets and maintain brand consistency.

Skills

Brand strategy

Digital marketing

Leadership

Content creation

Data analysis

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

AI tools

Web platforms

Marketing software

Job description

Role Description

This is a full-time, on-site role for a Brand and Marketing Manager, located in Ahmedabad. The Brand and Marketing Manager will oversee brand-building initiatives, create and execute marketing campaigns, and develop strategies to enhance brand positioning and market presence. Key responsibilities include monitoring market trends, coordinating cross-functional teams, collaborating with stakeholders, managing online and offline communication channels, and analyzing campaign performance to drive business goals. The Brand and Marketing Manager will also be responsible for developing and managing a branding and marketing team.

Key Responsibilities

• Develop and execute brand and marketing strategies aligned with the companys vision and objectives
• Independently create and manage social media content across platforms while simultaneously building and leading a marketing team to scale content production. Build, maintain, and strengthen brand identity across all platforms and touchpoints
• Plan and manage marketing campaigns (digital, social media, offline, and partnerships)
• Oversee content creation, messaging, and brand communication
• Analyze market trends, customer insights, and competitor activities
• Manage marketing budgets and ensure effective use of resources
• Collaborate with internal teams and external agencies
• Monitor campaign performance and optimize strategies based on data and results
• Lead and guide the marketing team to achieve targets and maintain brand consistency

Required Qualifications

• Bachelors degree in marketing (Preferred), Business, Communications, or a related field
• Higher education (master’s degree or equivalent) is preferred
• 2–5 years of relevant experience in branding and marketing roles
• Strong branding and marketing expertise, with experience using relevant software tools, applications, AI and web-based platforms.

Skills & Competencies

• Strong understanding of branding, marketing strategy, and digital platforms
• Excellent communication and presentation skills
• Creative thinking with a strategic mindset
• Leadership and team management abilities
• Analytical skills to interpret data and measure performance
• Ability to manage multiple projects and deadlines
• Ability to use various software’s and tools

Experience

• Proven experience in leading branding or marketing initiatives
• Experience working with cross-functional teams and agencies
• Hands-on experience with digital marketing, content strategy, and brand management

What We Offer

• Opportunity to lead and shape the brand’s direction
• A collaborative and growth-oriented work environment
• Competitive compensation based on experience