Chief Branding and Engagement Officer

JKKN; Komarapalayam; On-site; INR 900,000 - 1,300,000; Full time

Job summary

JKKN Educational Institution in Komarapalayam, Tamil Nadu, seeks a dynamic Chief Branding and Engagement Officer to lead brand strategy and engagement initiatives across students, faculty, alumni, and the community.

You will oversee marketing, communications, PR, and digital campaigns, align messaging with the college mission, and mentor a marketing team while coordinating with external vendors.

Qualifications

• Master's degree in Marketing, Branding, or MBA with 4+ years in branding or marketing.
• Proven leadership and team management skills in education sector preferred.
• Strong communication, data-driven decision making, and digital marketing experience.

Responsibilities

• Develop and implement a comprehensive branding strategy aligned with the College's mission.
• Oversee marketing and communications for consistent messaging across platforms.
• Enhance student and community engagement through innovative outreach programs.
• Collaborate with academic departments to highlight offerings and achievements.
• Lead PR efforts to improve visibility and reputation of the institution.
• Analyze market trends and consumer insights to inform brand and engagement strategies.
• Lead a team of marketing professionals and coordinate with external vendors.

Skills

Branding

Marketing strategy

Team leadership

Digital marketing

Stakeholder engagement

Education

MBA

MA

Tools

Analytics tools

Job description

# Chief Branding and Engagement OfficerJKKN Main OfficeInstitution: JKKN Main OfficeLocation: Komarapalayam, Tamil NaduJob type: Full-timeExperience: 4+ yearsQualification: MBA / M.A / B.AOpenings: 1Posted: 3 Feb 2025Job code: Chief\\_Bran\\_1738582193## Am I eligible?This role asks for:* M.A., M.B.A.* Experience: 4+ years## About the roleAbout JKKN Educational Institution: JKKN Educational Institution is a prestigious academic organization committed to fostering the next generation of educators and professionals. With a forward-thinking curriculum, distinguished faculty, and state-of-the-art facilities, we provide an enriching environment that promotes both academic excellence and holistic personal growth. Our institution is a preferred choice for students aspiring to build a successful career in education and beyond. Job Description The College is seeking a dynamic and experienced Chief Branding and Engagement Officer to lead our brand strategy and enhance our engagement initiatives. This role is crucial in fostering the institution's identity and promoting its mission through strategic branding efforts. The ideal candidate will possess a strong understanding of branding within the educational sector and a proven record of executing comprehensive engagement strategies that resonate with various stakeholders, including students, faculty, alumni, and the community. Responsibilities Develop and implement a comprehensive branding strategy that aligns with the College's mission and objectives. Oversee all marketing and communication efforts to ensure consistency in messaging across all platforms. Enhance student and community engagement through innovative outreach programs and initiatives. Collaborate with academic departments to highlight academic offerings and achievements. Manage public relations efforts to improve visibility and reputation of the institution. Analyze market trends and consumer insights to inform brand development and engagement strategies. Lead a team of marketing professionals and coordinate efforts with external vendors as necessary. Report on branding and engagement performance metrics to the senior leadership team. Requirements Master's degree in Marketing, Branding, Business Administration (M.A./M.B.A.) or a related field. Minimum of 4 years of experience in branding or marketing roles, preferably within the education sector. Strong leadership and team management skills. Proficient in data analysis and using insights to drive strategic decisions. Excellent communication and interpersonal skills. Demonstrated ability to think creatively and execute innovative branding campaigns. Experience with digital marketing strategies and engagement tools. Strong understanding of the higher education landscape and trends.