Channel Manager

Saburi Ply; Bengaluru Urban; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Saburi Ply, a leading plywood manufacturer in Bangalore, seeks an experienced Channel Manager to lead and expand its channel sales network in Bengaluru. The role requires deep knowledge of the Building Materials industry, dealer and distributor management, market development, and business growth.

You will build and maintain relationships with dealers, retailers, architects and contractors, appoint new partners, and execute territory sales plans.

Qualifications

• Experience in 10–12 years in the Building Materials industry.
• Experience in plywood preferred.
• Proven channel sales, dealer development, and territory management.
• Strong network of dealers and distributors in Bengaluru is highly desirable.
• Excellent communication, negotiation and relationship management skills.
• Strong analytical and reporting skills with proficiency in MS Excel.

Responsibilities

• Drive sales growth and achieve business targets for the assigned territory.
• Develop, manage, and strengthen the dealer and distributor network.
• Identify and appoint new channel partners to expand market reach.
• Build long-term relationships with dealers, retailers, architects, contractors, and key influencers.
• Prepare and execute territory sales plans to maximize market penetration.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Ensure timely collections and maintain healthy receivables.
• Conduct dealer meets, product demonstrations, promotional activities, and market campaigns.
• Coordinate with the marketing, logistics, and head office teams to ensure seamless business operations.
• Prepare sales forecasts, MIS reports, and business reviews for management.

Skills

Channel sales

Dealer & distributor management

Business development

Territory planning

Relationship management

Negotiation

Key account management

Sales forecasting & MIS

Market analysis

Credit control

Travel willingness

Leadership & teamwork

Tools

MS Excel

PowerPoint

CRM tools

Job description

Bangalore North, India

Saburi Ply is one of India’s leading and most trusted plywood manufacturers, known for superior quality, innovation, and sustainable craftsmanship.

Founded over three decades ago byMr. Gajanand Munka, has started this business on 1990, Saburi Plywood blends modern technology with traditional integrity to deliver versatile plywood, blockboard, flush doors, and panel products.

Our products are engineered for durability, strength, and environmental responsibility — creating healthier homes and workspaces while upholding our legacy of trust and excellence.

Job Description

Industry: Building Materials (Plywood experience preferred)

Experience: 10–12 Years

About the Role

Saburi Ply is looking for an experienced and performance-driven Channel Manager to lead and expand its channel sales network in Bengaluru. The ideal candidate should have extensive experience in the Building Materials industry, with a strong understanding of dealer and distributor management, market development, and business growth. Candidates with prior experience in the Plywood industry will be given preference.

Key Responsibilities

• Drive sales growth and achieve business targets for the assigned territory.
  
• Develop, manage, and strengthen the dealer and distributor network.
  
• Identify and appoint new channel partners to expand market reach.
  
• Build long-term relationships with dealers, retailers, architects, contractors, and key influencers.
  
• Prepare and execute territory sales plans to maximize market penetration.
  
• Monitor market trends, competitor activities, pricing, and customer requirements.
  
• Ensure timely collections and maintain healthy receivables.
  
• Conduct dealer meets, product demonstrations, promotional activities, and market campaigns.
  
• Coordinate with the marketing, logistics, and head office teams to ensure seamless business operations.
  
• Prepare sales forecasts, MIS reports, and business reviews for management.
  

Eligibility Criteria

• Experience: 10–12 years in the Building Materials industry.
  
• Experience in Plywood will be an added advantage.
  
• Proven experience in channel sales, dealer development, and territory management.
  
• Strong network of dealers and distributors in the Bengaluru market is highly desirable.
  
• Excellent communication, negotiation, and relationship management skills.
  
• Strong analytical and reporting skills with proficiency in MS Excel.
  
• Willingness to travel within the assigned territory.
  

Preferred Industry

• Plywood
  
• Laminates
  
• MDF/HDF Boards
  
• Decorative Panels
  
• Paints
  
• Tiles
  
• Sanitaryware
  
• Cement
  
• Steel
  
• Other Building Materials
  

Required Skills

• Strong Channel Sales and Distribution Management
  
• Business Development and Market Expansion
  
• Territory Planning and Sales Strategy
  
• Relationship Management with Dealers, Architects, Builders & Contractors
  
• Negotiation and Closing Skills
  
• Key Account Management
  
• Sales Forecasting and MIS Reporting
  
• Market Analysis and Competitor Intelligence
  
• Collection and Credit Control
  
• Target Achievement and Performance Management
  
• Product Presentation and Training
  
• Excellent Communication and Interpersonal Skills
  
• Problem-Solving and Decision-Making Ability
  
• Proficiency in MS Excel, PowerPoint, and CRM tools
  
• Leadership and Team Collaboration
  
• Ability to travel extensively within the assigned territory