CC-State Head-Alliance & Affordability

Hdfc Bank; Hyderabad; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

HDFC Bank Limited seeks a State Head - Alliance & Affordability to lead merchant alliances across Kerala, driving spend, engagement and profitability through strategic partnerships and a broad merchant network.

You will source offers across electronics, apparel, lifestyle, grocery and other categories, execute multiple programs per merchant, and coordinate with BI to identify segments while ensuring 95% fulfillment of requests.

Qualifications

• MBA from Tier 1/2 schools or equivalent graduate degree.
• Experience in alliances/merchant partnerships preferred.
• Strong communication and stakeholder management.

Responsibilities

• Source offers from Electronics, Apparels, Lifestyle, Grocery, and other categories.
• Drive fully funded offers ensuring 26% HDFC Bank issuance share.
• Execute 4+ programs per merchant across payment instruments.
• Increase engagement and usage across merchants, categories, and geographies.
• Plan state/city-level shopping festivals with merchants.
• Coordinate with Business Intelligence to identify customer segments.

Skills

Market familiarity

Communication skills

Adaptability

Autonomy

Articulation

Education

MBA from Tier 1/2 schools or Graduate

Job description

Job Title

State Head - Alliance & Affordability

Business Unit

Credit Cards

Reporting To

Regional Alliance South

Job Function and Role Type

Portfolio Management, Individual Contributor, Extensive Travel Required

Version No

1.0

Job Purpose

Manage alliances and partnerships with merchants across Kerala. Drive spends, engagement, and profitability through merchant associations across Tier 1/2/3 cities.

Key Responsibilities

Alliances with Key Merchants across Kerala

• Source offers from Electronics, Apparels, Lifestyle, Grocery, and other categories.
• Drive fully funded offers ensuring 26% HDFC Bank issuance share.
• Execute 4+ programs per merchant across payment instruments.
• Increase engagement and usage across merchants, categories, and geographies.

Spends Target

• Achieve yearly incremental spends target of Rs 400 Cr.
• Plan and execute state/city-level shopping festivals with merchants.
• Target key shopping streets/markets for scale campaigns.
• Coordinate with Business Intelligence to identify customer segments.

Marketing

Ensure Marketing responsibilities are completed.

Portfolio

• Plan and roll out promotions with Campaigns and Marketing teams.
• Ensure visibility through E-mailers, SMS, posters, and social media.
• Promote offers via merchant stores, BTL, print, and paid channels.
• Activate dormant segments through merchant offers.
• Ensure HDFC Bank Card is preferred for transactions at outlets.
• Maintain portfolio health and fulfill programs under merchant acquiring.

Service and Operational Excellence

• Evaluate and manage vendors based on performance metrics.
• Maintain TAT levels from customer requests to fulfillment.
• Address customer concerns and ensure 95%+ request fulfillment.
• Implement best practices through Service Excellence discussions.

Education:

MBA from Tier 1/2 schools or Graduate.

Certifications:

• None specified.

Key Competencies

Market familiarity, communication skills, adaptability, autonomy, articulation.

Major Stakeholders

Zonal Managers, Area Managers, Branch Banking, Business Intelligence, Customer Service, Portfolio & Products, Operations, Acquiring Sales Managers.