CC-Sales Manager-Branch and Business

Hdfc Bank; Coimbatore; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Hdfc Bank is seeking a Sales Manager-Branch and Business to drive credit card sourcing and cross-sell initiatives across Pan India. You will coach and mentor a team of BDRs, partner with branch staff to generate leads, and ensure adherence to sales processes.

Extensive travel is required. The role reports to the Area Head-Branch Sales-Pymt Business and involves managing a team of eight, with direct branch collaboration and performance tracking.

Qualifications

• Graduation is required.
• Post-Graduation/MBA preferred.
• Experience in sales/relationship management is desirable.

Responsibilities

• Achieve card Fincon targets for branches.
• Build relationships with branch resources and staff.
• Train branch staff on card features and STP issuance.
• Share MIS with RBB on achievements and status.
• Visit branches for discussions and reviews; update CRM/DAP leads.

Skills

Sales and influencing

Banking product and process knowledge

NRI product and regulatory knowledge

Planning and organizing

Communication

Competition and industry trends

Education

Graduation

Post-Graduation/MBA

Job description

Job Title

Sales Manager-Branch and Business

Job Details

• Business Unit: Credit Cards
• Team: Sales Payment Business Cards - Retail
• Reports to: Area Head-Branch Sales-Pymt Business
• Location: Pan India
• Role Type: Supervisory
• Direct Reportees: 8
• Travel: Yes, extensive
• Job Band: E1 - E4
• JD Created: 31-10-2025
• JD Updated: 31-10-2025
• Version No: 2.0

Job Purpose

• Achieve Fincon budget, desired activation rate
• Drive digital credit card sourcing
• Boost productivity, manage acquisition costs, ensure compliance
• Build relationships with branch staff for leads
• Coach, mentor team; enhance productivity, conduct training
• Drive cross-sell: Smart Pay, GHI, Forex, Card for sure, One Assist, SI, DC upgrades, Smart-Hub App
• Adhere to sales processes
• Right card to right customer; increase usage, spends
• Cross-sell to existing customers; higher activation, usage

Job Responsibilities

• Achieve card Fincon target for branches
• Build relationships with branch resources
• Train branch staff on card features
• Train branch staff on STP card issuance
• Share regular MIS with RBB on achievements
• Share regular MIS with RBB on LG and LC status
• Visit branches for discussions, reviews via COGENT
• Communicate income generation from card issuance
• Drive cross-sell parameters
• Sell SMARTHUB APP to business/self-employed
• Open CASA accounts for open market, references
• Sell other bank assets: loans
• Hire and mentor BDRs
• Interview, shortlist BDR candidates
• Ensure timely hiring based on budget
• Coach BDR team on product, process
• Motivate, mentor team for productivity
• Conduct timely training, refresher sessions
• Communicate PLP changes to BDR team
• Adhere to sales process
• Mandatory branch visits for achievements, discussions
• Follow COGENT process; update visits, discussions
• Update CRM/DAP leads; track TAT
• Update trigger leads timely
• Adhere to curing process for NON TASU
• Conduct spot audits of BDRs for hygiene
• Respond to QIG complaints, queries
• Match right card to right customer
• Cross-sell to existing carded clients for usage

Educational Qualifications

• Graduation
• Post-Graduation/MBA

Key Skills

• Sales and influencing
• Banking product and process knowledge
• NRI product and regulatory knowledge
• Planning and organizing
• Communication
• Competition and industry trends knowledge

Experience Required

• 2-4 years in sales, relationship management
• Preferred: Banking, Telecom, FMCG, Financial Services

Major Stakeholders

• Customers
• Branch Banking Team
• Asset verticals
• Operations/CPA
• Treasury
• Product team of Payment teams
• AFU
• Other cross-sell functional stakeholders