Category Marketing Manager, Amazon Consumables

Amazon Inc.; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Amazon is seeking a Category Marketing Manager for Consumables in Bengaluru. You will own traffic drivers, optimize channels, and collaborate with internal teams to scale programs.

Lead data-driven growth initiatives across acquisition, engagement, and retention while aligning with business goals. You will present insights to senior leaders and craft compelling category campaigns that enhance the customer experience in India.

Qualifications

• 3+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using Microsoft Excel to manipulate and analyze data.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess efficacy of marketing programs.
• Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, reporting for demand generation.

Responsibilities

• Own all key traffic drivers for the category/line of business and work as a category advocate with central traffic teams.
• Develop winning homepage and category page strategies.
• Understand traffic-driving mechanisms (Search, Social, Push, Affiliates, Email, SEO) and optimize them.
• Analyze customer cohorts and drive growth initiatives.
• Collaborate with internal teams and brands to run experiments on coupons, gamification and influencer marketing.
• Conduct in-depth analyses on site initiatives.
• Develop category style guidelines, merchandising calendar, promotions.
• Audit traffic funnel and provide weekly/monthly insights on gaps to topline.
• Grow acquisition, engagement, and retention through marketing execution.
• Measure impact of marketing initiatives and continuously improve performance.
• Present to senior management externally and internally.
• Meet business goals while ensuring top-notch customer experience.

Skills

Marketing experience

Data-driven decisions

Cross-functional collaboration

Marketing analytics

Tools

Excel

Tableau

Marketo

Salesforce

Job description

Category Marketing Manager, Amazon Consumables

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team.

The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables.

Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.

Key job responsibilities

• Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
• Develop winning amazon homepage and category page strategies
• Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business.
• Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• Conduct in-depth analyses on site initiatives.
• Develop the category's style guidelines, merchandising calendar, promotions.
• Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
• Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution.
• Measure impact of marketing initiatives and continuously improve and optimise performance.I
• Present to senior management externally and internally.
• Meet business goals while ensuring a top-notch customer experience.

About the team

Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.

Basic Qualifications

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.