Category Marketing Manager, IN Apparel

Amazon; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

1.The successful candidate for this high impact role should drive all key traffic channels, analyze cohorts, and collaborate with central teams to optimize campaigns across onsite, search, social, and influencer channels in Bengaluru.

Qualifications

• 3+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation and visualization.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using Microsoft Excel to manipulate and analyze data.

Responsibilities

• Own traffic drivers for the category and collaborate with central traffic teams.
• Analyze customer cohorts and drive growth initiatives.
• Collaborate with internal teams and brands on campaigns, coupons, and influencer marketing.
• Conduct in-depth analyses to determine program effectiveness and optimize site initiatives.
• Develop merchandising calendars, promotions, and brand promotion packages.
• Audit traffic funnel and present insights to reach topline goals.
• Drive customer lifecycle activities including acquisition and retention.

Skills

Marketing

Data analysis

Excel

Tableau

Cross-functional

Tools

Marketo

Salesforce

Job description

Description

Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

1.The successful candidate for this high impact role should :

2.Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.

3.Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.

4.Analyze customer cohorts and drive initiatives to improve growth key cohorts.

5.Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.

6.Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.

7.Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.

8.Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.

9.Present to senior management externally and internally.

10.Drive customer lifecycle management activities including customer acquisition, retention to drive growth

11,Do planning for category marketing P0 metrics and budget

12.Drive monetization of marketing inventory to scale engagement with brands and grow them

Meet business goals while ensuring a top-notch customer experience.

Basic Qualifications

• 3+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience using Microsoft Excel to manipulate and analyze data

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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