Category Manager- Quick Commerce

AppsForBharat; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

AppsForBharat is launching Srimandir’s commerce category and seeks a Category Manager for Quick Commerce VISIBILITY. You will own visibility, pricing, and platform relationships across Blinkit, Zepto, and Instamart to win the shelf and drive conversions.

The role requires 4–6 years of quick-commerce category experience and strong data-driven decision making. You will coordinate pricing, listings, and media, act as a KAM with platforms, and run the category like a P&L to scale GMV and market

Qualifications

• 4–5 years in category management, brand, or e-commerce growth with hands-on quick-commerce experience
• Pricing and P&L fluency for sub-categories (mass/mass-premium/premium)
• Retail-media / performance-ads capability across platforms
• Strong platform KAM relationships and negotiation instinct
• Data-driven, with strong Excel/analytics and SKU×city data

Responsibilities

• Own visibility for the devotional category on quick commerce platforms, driving shelf win and conversions
• Define pricing architecture and manage ROAS/ACOS via platform ads and placements
• Build and maintain platform relationships with category/account managers (JBP)
• Oversee assortment, listings, catalog health, images, and SKUs for conversions
• Run the category P&L, track GMV, and guide market intelligence for pricing decisions

Skills

Category management

E-commerce growth

Quick-commerce experience

Pricing & P&L fluency

Retail media/ads

Platform KAM relationships

Excel analytics

Tools

Excel

Job description

AppsForBharat runs Srimandir, India's largest devotional platform — ~40M+ downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're building India's most-recognised devotional brand, and we're now launching our commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our reach from X to 100X households. These two roles own the two levers that decide whether we win that shelf: Visibility and Availability.

Category Manager — Quick Commerce VISIBILITY

Own how we get seen and convert on the quick-commerce shelf — pricing, ads, and platform relationships.

Experience: 4–6 years · quick-commerce category experience strongly preferred

The role

You own visibility for the devotional category on quick commerce — winning the shelf and the conversion that follows. Your job is to make Srimandir the product people see, trust and buy: the right price on every lane, the right media behind the right SKUs, and the right relationships with each platform's team. You run the category like a P&L and grow it from launch.

What you'll own

• Pricing & margin architecture per sub-category — mass / mass-premium / premium — balancing reach (breakeven anchors) against margin (premium lanes).
• Quick-commerce retail media / ads across Blinkit, Zepto and Instamart — search, visibility placements, and daily ROAS / ACOS management.
• Platform relationships (KAM) — own the relationship and joint business plans (JBP) with each platform's category / account managers.
• Assortment & listing performance — catalogue health, content and images, SKU-level conversion, and availability coordination with Ops.
• Category P&L, GMV and market share — own the number; plan the BAU and festive visibility calendar.
• Market & competitive intelligence — track sub-category trends, private labels and share shifts; feed assortment and pricing decisions.

What success looks like (first 6–12 months)

• Share of voice / visibility and SKU-level conversion at or above target on each platform.
• Ad efficiency (ROAS / ACOS) within the agreed guardrail while scaling spend.
• Category GMV and market-share growth versus launch baseline.
• Clean, complete, high-converting listings and a live JBP with each platform.

What you bring

• 4–5 years in category management, brand, or e-commerce growth — hands-on quick-commerce experience (having run a category on Blinkit / Zepto / Instamart) strongly preferred.
• Pricing and P&L fluency — comfortable owning a category number.
• Retail-media / performance-ads capability (running and optimising platform ad consoles).
• Strong platform KAM relationships and commercial-negotiation instinct.
• Data-driven — strong Excel / analytics; makes decisions from SKU×city data.

Nice to have

• FMCG or D2C category background; exposure to festive / seasonal demand planning.
• Affinity for the devotional / cultural space and Indian consumer nuance..