E Commerce Manager

Axiom Ayurveda; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Axiom Ayurveda in Gurugram is seeking an experienced E‑Commerce & Quick Commerce leader to drive annual plans and marketplace growth for beverage categories. You will own performance across online platforms, manage listings, promotions and channel‑specific strategies to accelerate sales.

With 5–10 years in e‑commerce, FMCG or consumer goods, you will collaborate with cross‑functional teams to optimize assortment, pricing and promotions while protecting margins and building customer loyalty

Qualifications

• Graduate in any discipline; MBA/PGDM in Marketing, Sales, E‑Commerce or related field preferred.
• 5–10 years of relevant experience in E‑Commerce, Quick Commerce, FMCG or Consumer Goods.
• Experience in beverages, food, personal care or other fast-moving consumer categories will be preferred.
• Strong hands-on experience with marketplace and Quick Commerce platforms is essential.

Responsibilities

• Develop and execute the annual and monthly E‑Commerce business plan for beverage categories.
• Manage business performance across marketplaces and online retail platforms.
• Manage product listings, catalogue hygiene, content, images, descriptions, keywords, ratings and reviews.
• Identify opportunities for new SKU launches, pack sizes, bundles and channel-specific assortments.
• Coordinate with marketplace account managers to improve visibility, availability and business growth.
• Own business development and day‑to‑day performance across Blinkit, Zepto, Swiggy Instamart and other Quick Commerce platforms.
• Build platform‑wise sales plans based on city, store, SKU, pack size, seasonality and consumer demand.
• Plan platform‑specific promotions, sponsored visibility, search placements and new product launches.
• Work with platform teams on assortment expansion, pricing, visibility and commercial negotiations.
• Create channel‑wise promotional calendars aligned with brand and sales objectives.
• Plan and optimize discounts, offers, coupons, bundles and platform campaigns while protecting margins.
• Drive category growth through seasonal campaigns, festivals, new launches and relevant consumer occasions.
• Monitor competitor pricing, promotions, assortment, ratings, reviews and visibility.
• Recommend actions to improve market share, repeat purchase and customer acquisition.
• Coordinate with sales, demand planning, supply chain, warehouse and finance teams to ensure stock availability.
• Prepare demand forecasts and highlight fast-moving, slow-moving and at-risk SKUs.
• Monitor inventory cover, stock-outs, expiry risk and service levels, especially for beverage SKUs.
• Ensure alignment between online demand, production planning and replenishment.
• Prepare daily, weekly and monthly channel performance dashboards.
• Analyze sales, traffic, conversion, ROAS, CAC, margins, inventory, returns and promotion effectiveness.
• Use data to identify growth opportunities and recommend corrective actions.
• Work closely with Brand, Marketing, Sales, Supply Chain, Finance, Production and Customer Service teams.
• Manage relationships with marketplace and Quick Commerce account managers.
• Coordinate agencies and external partners for digital campaigns, content and performance marketing where applicable.
• Ensure timely execution of launches, campaigns, pricing changes and catalogue updates.

Skills

E-Commerce & Quick Commerce expertise

Data-driven decision making

Strategic planning

Stakeholder management

Education

MBA/PGDM in Marketing, Sales, E‑Commerce or related field

Bachelor's degree in any discipline

Job description

KEY RESPONSIBILITIES

A. E-Commerce & Marketplace Management

• Develop and execute the annual and monthly E-Commerce business plan for beverage categories.
• Manage business performance across marketplaces and online retail platforms.
• Manage product listings, catalogue hygiene, content, images, descriptions, keywords, ratings and reviews.
• Identify opportunities for new SKU launches, pack sizes, bundles and channel-specific assortments.
• Coordinate with marketplace account managers to improve visibility, availability and business growth.

B. Quick Commerce Management

• Own business development and day-to-day performance across Blinkit, Zepto, Swiggy Instamart and other Quick Commerce platforms.
• Build platform-wise sales plans based on city, store, SKU, pack size, seasonality and consumer demand.
• Plan platform-specific promotions, sponsored visibility, search placements and new product launches.
• Work with platform teams on assortment expansion, pricing, visibility and commercial negotiations.

C. Sales, Promotion & Growth

• Create channel-wise promotional calendars aligned with brand and sales objectives.
• Plan and optimize discounts, offers, coupons, bundles and platform campaigns while protecting margins.
• Drive category growth through seasonal campaigns, festivals, new launches and relevant consumer occasions.
• Monitor competitor pricing, promotions, assortment, ratings, reviews and visibility.
• Recommend actions to improve market share, repeat purchase and customer acquisition.

D. Inventory & Supply Chain Coordination

• Coordinate with sales, demand planning, supply chain, warehouse and finance teams to ensure stock availability.
• Prepare demand forecasts and highlight fast-moving, slow-moving and at-risk SKUs.
• Monitor inventory cover, stock-outs, expiry risk and service levels, especially for beverage SKUs.
• Ensure alignment between online demand, production planning and replenishment.

E. Analytics & Performance Management

• Prepare daily, weekly and monthly channel performance dashboards.
• Analyze sales, traffic, conversion, ROAS, CAC, margins, inventory, returns and promotion effectiveness.
• Use data to identify growth opportunities and recommend corrective actions.

F. Cross-Functional & Stakeholder Management

• Work closely with Brand, Marketing, Sales, Supply Chain, Finance, Production and Customer Service teams.
• Manage relationships with marketplace and Quick Commerce account managers.
• Coordinate agencies and external partners for digital campaigns, content and performance marketing where applicable.
• Ensure timely execution of launches, campaigns, pricing changes and catalogue updates.

Qualification & Experience

• Graduate in any discipline; MBA/PGDM in Marketing, Sales, E-Commerce or related field preferred.
• 5-10 years of relevant experience in E-Commerce, Quick Commerce, FMCG or Consumer Goods.
• Experience in beverages, food, personal care or other fast-moving consumer categories will be preferred.
• Strong hands-on experience with marketplace and Quick Commerce platforms is essential.

Required Skills & Competencies

• Strong commercial and business acumen
• E-Commerce and Quick Commerce channel knowledge
• Digital marketing and performance marketing understanding
• Problem-solving and execution orientation
• Strong communication and presentation skills

Preferred Candidate Profile

The ideal candidate should be highly data-driven, commercially strong and execution-oriented, with hands‑on experience in scaling FMCG brands through E-Commerce and Quick Commerce. Experience in beverage categories, understanding of online consumer behaviour, and the ability to manage multiple platform partners will be an advantage.