Category Leader - E

Apps For Bharat; Bengaluru; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

AppsForBharat is seeking a Category Leader E-commerce to own and scale our rapidly growing e-commerce business. You will drive the P&L and growth agenda end-to-end, from category strategy and assortment to customer experience, merchandising and supply chain.

A high-ownership role requiring strategic thinking and execution across Product, Tech, Marketing, Operations and Sales. You will work with leadership to identify growth levers, build business plans, and lead a cross-functional team to

Qualifications

• Experience owning P&L and driving growth for a large e-commerce or retail business.
• Ability to define roadmaps and execute on scale from 100 Cr to 300 Cr+ revenue.
• Strong grasp of merchandising, assortment, pricing and customer retention strategies.
• Proven leadership and ability to lead cross-functional teams across Product, Tech, Marketing, Operations.

Responsibilities

• Own the E-commerce P&L and growth agenda end-to-end.
• Define roadmap to scale from 100 Cr to 300 Cr+ revenue.
• Own category strategy and assortment expansion in divine/spiritual products.
• Lead customer journey optimization across app and web stores.
• Drive data-driven decisions and dashboards for performance reviews.
• Build and mentor a high-performing category/merchandising team.

Skills

P&L ownership

Business growth

E-commerce

Category management

Merchandising

Leadership

Cross-functional collaboration

Data-driven decisions

Job description

Category Leader E-commerce/Quick Commerce

Job type: Full Time
Department: E-Commerce
Work type: On-Site

Bangalore Division, Karnataka, India

Category Leader E-commerce

Location: Bengaluru, HSR | Full-time

About the Role

We are looking for an entrepreneurial and growth-oriented Category Leader E-commerce to own and scale our rapidly growing E-commerce business at AppsForBharat.

The business is already generating 100 Cr in annualized revenue, and we are now entering the next phase of growth with an ambition to scale the business to 300 Cr+ and build a much larger, profitable and sustainable E-commerce vertical.

This is a high-ownership business leadership role where you will own the P&L and growth agenda end-to-end from category and assortment strategy to customer experience, merchandising, supply chain, marketing levers, profitability and team building.

We are looking for someone who can think like a business owner, identify the biggest growth opportunities, and translate them into execution. You will work closely with the leadership team and cross-functional teams across Product, Tech, Marketing, Operations and Supply Chain to build the next phase of the business.

What Youll Own

1. Business Growth & P&L

• Own the overall E-commerce P&L, with responsibility for revenue, margins, contribution and sustainable growth.


• Define and execute the roadmap to scale the business from 100 Cr to 300 Cr+.


• Identify the biggest growth levers across acquisition, conversion, AOV, repeat purchases, assortment, pricing and customer retention.


• Build business plans, revenue forecasts and growth targets; track performance against plan and course-correct quickly.


• Balance growth with profitability and build a healthy, scalable business model.

2. Category & Assortment Expansion

• Own the overall category strategy and continuously expand the assortment of divine, spiritual and devotional products.


• Identify whitespace opportunities and new product/category opportunities based on customer needs, trends and business potential.


• Drive SKU-level performance identifying winners, fixing underperforming products and improving the overall portfolio mix.


• Build frameworks for new product launches, pricing, packaging, positioning and lifecycle management.


• Develop differentiated products and offerings that strengthen AppsForBharats position in the spiritual commerce space.

3. E-commerce Growth & Merchandising

• Own the overall customer journey across the app and web store, from discovery to purchase and post-purchase experience.


• Improve key ecommerce metrics including traffic, CTR, conversion, AOV, repeat rate and customer lifetime value.


• Drive merchandising strategy to improve product discovery, cross-sell, upsell and category penetration.


• Partner with Product and Tech teams to identify and prioritize improvements across the shopping experience.


• Build and optimize promotional, campaign and merchandising calendars in partnership with Marketing.

4. Customer & Retention Growth

• Build strategies to increase repeat purchases and customer lifetime value.


• Understand customer cohorts, purchase behavior and category affinity to identify opportunities for deeper engagement.


• Work with CRM/Marketing teams to create targeted journeys, offers and campaigns that drive repeat transactions.


• Develop a strong understanding of what drives customers to buy, return and purchase across multiple categories.

5. Supply Chain, Inventory & Operations

• Partner closely with Supply Chain and Operations to build a scalable and efficient operating model.


• Improve inventory planning, availability and working capital efficiency while minimizing stockouts and excess inventory.


• Build processes to ensure consistent product quality, packaging and customer experience.


• Identify operational bottlenecks and implement systems/processes that can support the next stage of business scale.


• Ensure new category and SKU launches are operationally ready and delivered within timelines.

6. Data, Analytics & Business Reviews

• Build a strong data-driven culture around category and business decisions.


• Establish and track key business metrics across revenue, margin, conversion, AOV, repeat rate, inventory turns, CAC and contribution.


• Conduct regular business and category reviews to identify trends, opportunities and risks.


• Use customer and product-level data to make decisions on assortment, pricing, promotions and investments.


• Build dashboards and mechanisms that provide clear visibility into business performance.

7. Team & Leadership

• Build and lead a high-performing team across category, merchandising and business operations.


• Set clear goals, ownership structures and performance metrics for the team.


• Develop strong second-line leaders and create a culture of ownership, speed and accountability.


• Work closely with Product, Tech, Marketing, Supply Chain, Finance and Operations to drive cross-functional execution.


• Act as the primary business owner and thought partner for the E-commerce vertical with the leadership team.

What Were Looking For

• 8 12 years of experience in E-commerce, Consumer Internet, D2C or Retail businesses.


• Strong experience in scaling an existing business/category, ideally having grown a business from approximately 5 Cr to 30 Cr+ or equivalent monthly scale.


• Proven experience owning P&L / revenue / contribution for a meaningful business or category.


• Strong understanding of E-commerce growth levers, including conversion, AOV, repeat rate, assortment, pricing, merchandising and customer retention.


• Experience managing the complete lifecycle of products/SKUs, from identification and sourcing through launch, growth and optimization.