Category Head

Dainik Bhaskar Group; Korba District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Dainik Bhaskar Group is seeking a highly driven sales professional to lead and grow advertisement revenue across key business categories. The role combines sales leadership, client relationship management, category understanding, and revenue generation.

The incumbent will manage a sales team, acquire new advertisers, retain clients, and achieve revenue targets while driving category development and market intelligence. Fluency in Hindi and English will support effective client engagement.

Qualifications

• Educational qualification: Graduate in any discipline / MBA in Marketing / Sales / Business Development preferred.
• Exposure to print advertisement sales, experience handling multiple categories or markets, understanding of digital advertising platforms, ability to design integrated advertising solutions combining print and digital media.

Responsibilities

• Lead and manage a team of Field Sales Executives and sales professionals.
• Set revenue targets for the team and conduct performance reviews and coaching.
• Identify and acquire new advertisers across categories and drive renewals and upsells.
• Build relationships with business owners and decision-makers; present and negotiate advertising solutions.
• Develop category acquisition and retention plans for Education / Real Estate / Automobile / Retail / FMCG / BFSI.
• Promote print advertising solutions and integrated media offerings; guide campaign execution and delivery.
• Track sales performance using Excel, CRM, and reporting tools; prepare monthly/quarterly business plans.

Skills

Sales Leadership

Team Management

Revenue Generation

Client Relationship Management

Market Intelligence

Media Sales

Campaign Planning

Communication

Education

Graduate in any discipline

MBA in Marketing / Sales / Business Development

Tools

CRM

Excel

Job description

About the Role: Dainik Bhaskar is looking for a highly driven sales professional to lead and grow advertisement revenue across key business categories. The role requires a blend of sales leadership, client relationship management, category understanding, and revenue generation capabilities. The incumbent will be responsible for managing a sales team, acquiring new advertisers, retaining existing clients, and achieving assigned revenue targets.

Key Responsibilities:

1. Sales Leadership & Team Management

• Lead and manage a team of Field Sales Executives (FSEs) and sales professionals.
• Set monthly, quarterly, and annual revenue targets for the team. Conduct regular performance reviews, pipeline reviews, and coaching sessions.
• Drive accountability through daily activity tracking and sales monitoring. Develop team capabilities through mentoring and field accompaniment.

2. Revenue Generation & Business Development

• Achieve and exceed assigned revenue targets.
• Build and manage a robust 90-day sales pipeline.
• Identify and acquire new advertisers across categories.
• Drive client retention, renewal, upselling, and cross-selling opportunities.
• Ensure strong conversion rates from prospecting to closure.

3. Client Relationship Management

• Build strong relationships with business owners, CXOs, marketing heads, and decision-makers.
• Understand client business objectives and recommend suitable advertising solutions.
• Conduct effective sales presentations and proposal discussions. Handle negotiations, pricing discussions, and contract closures professionally.
• Maintain long-term advertiser relationships and enhance client satisfaction.

4. Category Development & Market Intelligence

• Develop strong understanding of key categories such as: Education / Real Estate / Automobile / Retail / FMCG / BFSI
• Track market trends, competitor activities, launches, and promotional opportunities.
• Identify category-wise revenue opportunities and develop growth strategies, Prepare category acquisition and retention plans.

5. Media Sales & Advertising Solutions

• Promote print advertising solutions and integrated media offerings. Understand ad inventory, pricing structures, packages, and campaign planning.
• Guide clients on campaign execution, visibility, reach, and impact. Coordinate with internal stakeholders for seamless campaign delivery.

6. Communication & Presentation

• Prepare client-specific proposals and sales presentations.
• Conduct effective client meetings, pitches, and business reviews. Communicate professionally in Hindi and English, both written and verbal.
• Deliver regular sales updates and business reports.

7. Planning & Business Analytics

• Track sales performance using Excel, CRM, and reporting tools.
• Analyse category trends, revenue performance, client retention, and market opportunities.
• Prepare monthly and quarterly business plans. Develop action plans to improve productivity and revenue realization.

8. Educational Qualification:

• Graduate in any discipline / MBA in Marketing / Sales / Business Development preferred.

9. Preferred Additional Skills:

• Exposure to print advertisement sales, Experience handling multiple categories or markets, understanding of digital advertising platforms, Ability to design integrated advertising solutions combining print and digital media.