Category Development Manager-On Trade

United Breweries Ltd.; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

United Breweries Ltd. in Hyderabad is seeking a Sales professional to drive monthly and annual targets for Modern On Trade accounts and to expand distribution ensuring product availability across assigned outlets.

You will identify and onboard high-potential on-trade outlets to grow the business footprint, build strong relationships with owners, managers, and bar/F&B leads, and implement brand activation plans with strong execution of visibility elements.

Job description

• Deliver monthly and annual sales targets for Modern On Trade accounts.
• Expand distribution and ensure product availability across assigned outlets.
• Identify and onboard high‑potential on‑trade outlets to grow business footprint.

2. Outlet Relationship Management

• Build strong relationships with key stakeholders (owners, purchase managers, bar managers, F&B leads).
• Conduct regular market visits to understand outlet performance and challenges.
• Negotiate visibility, placements, activation slots, and menu listings.

3. Execution & Activation

• Implement brand activation plans as per calendar and guidelines.
• Ensure execution of visibility elements (POSM, branding, display assets).
• Monitor activation ROI and share post‑activation evaluation.

4. Operations & Commercial Management

• Manage order planning, forecasting, and stock movement with distributors.
• Ensure compliance with commercial policies, claims, and pricing.
• Track market dynamics, competitor activities, pricing, and consumer trends.

5. Reporting & Analytics

• Maintain accurate outlet‑wise sales tracking and performance dashboards.
• Prepare weekly and monthly performance reports for leadership.
• Highlight opportunities, gaps, and corrective actions.
• Strong understanding of Modern On Trade channels (bars, lounges, restaurants, hotels).
• Excellent communication, negotiation, and relationship‑building skills.
• Execution-focused with high attention to detail.
• Strong analytical and planning skills.
• Ability to work independently and manage multiple stakeholders.
• Good knowledge of sales fundamentals and market operations.