Category Development Manager-On Trade

United Breweries Ltd.; Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

United Breweries Ltd. is seeking a field sales professional to drive sales targets for Modern On Trade accounts in Uttar Pradesh, expand distribution, and onboard high-potential outlets such as bars, lounges, and restaurants.

You will build strong relationships with owners, purchase managers, and F&B leads, ensure product availability and visibility, and execute activation plans with distributors. The role requires excellent communication, negotiation, and analytical skills to monitor

Qualifications

• Excellent communication and relationship-building skills.
• Strong negotiation and influencing abilities.
• Solid analytical and planning capabilities.
• Ability to work independently with multiple stakeholders.
• Understanding of sales fundamentals in modern on-trade channels.

Responsibilities

• Deliver monthly and annual sales targets for Modern On Trade accounts.
• Expand distribution and ensure product availability across outlets.
• Identify and onboard high-potential on-trade outlets to grow footprint.
• Build relationships with owners, purchase managers, bar managers, and F&B leads.
• Execute brand activations and ensure visibility (POSM, branding, displays).
• Manage order planning, forecasting, and stock movement with distributors.
• Track market dynamics, pricing, and consumer trends; report insights.
• Maintain outlet-wise sales tracking and performance dashboards; provide leadership with weekly/monthly reports.

Skills

Communication skills

Negotiation skills

Analytical skills

Planning skills

Independent work

Sales fundamentals

Market operations

Job description

• Deliver monthly and annual sales targets for Modern On Trade accounts.
• Expand distribution and ensure product availability across assigned outlets.
• Identify and onboard high‑potential on‑trade outlets to grow business footprint.

2. Outlet Relationship Management

• Build strong relationships with key stakeholders (owners, purchase managers, bar managers, F&B leads).
• Conduct regular market visits to understand outlet performance and challenges.
• Negotiate visibility, placements, activation slots, and menu listings.

3. Execution & Activation

• Implement brand activation plans as per calendar and guidelines.
• Ensure execution of visibility elements (POSM, branding, display assets).
• Monitor activation ROI and share post‑activation evaluation.

4. Operations & Commercial Management

• Manage order planning, forecasting, and stock movement with distributors.
• Ensure compliance with commercial policies, claims, and pricing.
• Track market dynamics, competitor activities, pricing, and consumer trends.

5. Reporting & Analytics

• Maintain accurate outlet‑wise sales tracking and performance dashboards.
• Prepare weekly and monthly performance reports for leadership.
• Highlight opportunities, gaps, and corrective actions.
• Strong understanding of Modern On Trade channels (bars, lounges, restaurants, hotels).
• Excellent communication, negotiation, and relationship‑building skills.
• Execution-focused with high attention to detail.
• Strong analytical and planning skills.
• Ability to work independently and manage multiple stakeholders.
• Good knowledge of sales fundamentals and market operations.