Campaigns & Analytics Manager| Mumbai

CSB Bank; Mumbai; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

CSB Bank is seeking a Campaign Operations & Analytics Lead in Mumbai to plan, execute, and optimize campaigns across email, SMS, WhatsApp, and digital channels using automation tools and MarTech platforms. You will ensure timely rollouts and collaborate with creative, product, and digital teams.

You will build automated customer journeys on WebEngage, MoEngage, or Salesforce Marketing Cloud, create dynamic audience segments, run A/B tests, and deliver dashboards with actionable insights while

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, CS, or related field.
• Master’s degree or MarTech/ Marketing Analytics cert preferred.
• 4–6 years of experience in marketing operations or analytics.

Responsibilities

• End-to-end execution of campaigns across email, SMS, WhatsApp and digital channels.
• Build and optimize automated customer journeys using MarTech platforms.
• Create audience segments, run A/B tests, and deliver actionable insights.

Skills

Campaign operations

Data analytics

Audience segmentation

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Data Analytics

Computer Science

Tools

WebEngage

MoEngage

Salesforce Marketing Cloud

Job description

• To lead the planning, execution, and optimization of multi-channel marketing campaigns by leveraging automation tools, data analytics, and MarTech platforms.
• This role ensures operational excellence, audience precision, and performance-driven insights to drive customer engagement and business growth.

Responsibilities

• As the Campaign Operations & Analytics Lead, you will be responsible for managing end-to-end execution of campaigns across email, SMS, WhatsApp, and digital channels, ensuring timely rollouts in collaboration with creative, product, and digital teams. You will build and optimize automated customer journeys using platforms like WebEngage, MoEngage, or Salesforce Marketing Cloud, while maintaining the marketing tech stack for efficiency and reliability.
• Your role includes creating dynamic audience segments for personalized targeting, running A/B tests to optimize performance, and generating actionable insights through dashboards and reports. You will ensure compliance with data policies, maintain clean databases, and support cross-functional teams with campaign alignment and execution insights.
• Staying ahead of trends, you’ll also introduce innovative tools and formats to improve campaign effectiveness and operational efficiency.

Qualifications

Bachelor’s degreein Marketing, Business Administration, Data Analytics, Computer Science, or a related field.

Master’s degree or certification in Digital Marketing, Marketing Analytics, or Marketing Technology (MarTech) is preferred.

Min Exp: 4 years

Max Exp: 6 years

Job Info

• Job Identification 1127289
• Posting Date 06/13/2026, 12:00 AM