Manager/Senior Manager - CRM (Campaign Management)

Indifi Technologies; Gurugram District; On-site; INR 1,500,000 - 1,900,000; Full time

Job summary

Indifi Technologies in Gurgaon, Haryana, is seeking a Manager/Senior Manager - CRM (Campaign Management) to plan and oversee omnichannel promotional campaigns across SMS, WhatsApp, Email, OBD, and push notifications, coordinating with sales and product teams.

You will optimize automation journeys, segment internal bases, analyze funnel performance with MoEngage, Netcore, WebEngage and analytics tools, and ensure timely execution with a detail‑driven, collaborative approach.

Qualifications

• 5+ years in omnichannel marketing and CRM
• Hands-on with WhatsApp, OBD, SMS, Email campaigns
• Experience creating content types (static, video, GIF)
• Proficient with analytics tools (GA, Mixpanel)
• Strong English communication
• Detail-oriented with multitasking ability

Responsibilities

• Plan and manage promotional campaigns across channels
• Overlook automation journeys and optimize to reduce costs
• Analyze and report campaign performance across channels
• Maintain monthly calendar across channels and track funnels
• Coordinate with sales to boost conversions and reduce funnel drops
• Create segments from internal base and refresh targeted base
• Coordinate with design, product, and content teams for timely execution
• Proficient in Excel functions; experienced with MoEngage, Netcore, WebEngage
• Multitask effectively in a fast-paced environment

Skills

Omnichannel marketing

CRM management

Campaign planning

Excel/Google Sheets

PowerPoint

English communication

Analytical skills

Tools

MoEngage

Netcore

WebEngage

Google Analytics

Mixpanel

Job description

Manager/Senior Manager - CRM (Campaign Management)

Industry: A Fin-tech venture funded by the largest global investors. Led by star leadership

Location: Gurgaon, Haryana

• Plan and manage promotional campaigns to internal base through channels like SMS, Whatsapp, Email, OBD, Push notifs
• Overlook automation journeys and suggest optimization to reduce cost and improve efficiency of the same
• Optimize and report regular promotional campaign performance to improve efficiency across channels
• Maintain monthly calendar across channels and regularly track funnels
• Coordination with sales to improve conversions, and minimize funnel drops
• Slicing and creating segments from internal base and updating targeted base for increasing lead generation
• Coordination with design, product, and content team to ensure timely execution of promotional and automated campaigns
• Must know the excel functions, has used platforms like moengage, netcore, webengage, and understands funnels
• Ability to multitask and successfully operate in a fast-paced environment

Key skills:

• 5 yrs+ of working experience managing omnichannel marketing and CRM
• Hands on experience in including Whatsapp, OBD, SMS, Whatsapp, OBD, and email marketing campaigns
• Worked and used different content types - static, videos, gifs etc
• Proven experience in working with CRM tools
• Comfortable with using analytics tools like Google analytics, Mixpanel etc
• Responsible, structured and precise work attitude, with great attention to details
• Proactive can-do attitude, problem solving skills and good team player
• Analytical skills are a plus, confident user of Excel/Google sheets, Powerpoint
• Excellent communication skills in English, additional languages are a plus.