Campaign Specialist

Integrate; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Integrate is seeking an experienced Campaign Manager in India to lead multi-channel campaigns and manage client and sales interactions from intake through delivery and reporting.

You will own end-to-end campaign lifecycles, collaborate with cross-functional teams, and ensure adherence to lead generation standards while driving value for clients.

Qualifications

• 3+ years of hands-on campaign management across multiple channels at a SaaS or marketing technology company.
• Experience interacting with clients or sales teams in B2B lead generation environments.
• Knowledge of GDPR/CCPA and multi-channel tools.
• Experience with Salesforce and analytics tools for performance reporting.
• Excellent communication and relationship-building skills.
• Detail-oriented with strong organizational skills and ability to manage multiple deliverables under tight deadlines.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

Responsibilities

• Execute and optimize campaigns across multiple channels following standardized intake processes for deliverables from clients, sales, and internal teams.
• Serve as primary point of contact for clients and sales on intake, requirements gathering, and status updates.
• Manage end-to-end campaign lifecycle from brief review and setup to launch, monitoring, and reporting.
• Collaborate with strategy teams to refine tactics and tooling.
• Monitor campaign metrics and share insights with clients and sales to demonstrate value and identify upsell opportunities.
• Standardize and document intake workflows to streamline handoffs and reduce errors.
• Partner with Customer Success, Product, and Engineering to integrate client feedback and enhance features.
• Maintain meticulous records in CRM tools and campaign platforms; contribute to knowledge sharing.
• Support ad-hoc requests from clients/sales and contribute to team initiatives.
• Other duties as assigned.

Skills

Campaign management

Client relationship management

Requirements gathering

Multi-channel marketing

Analytics & reporting

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Salesforce

Analytics tools

Job description

Key Responsibilities

Execute and optimize campaigns across multiple channels, adhering to standardized intake processes for deliverables from clients, sales, and internal teams (e.g., creative assets, targeting parameters, compliance checklists).

Serve as primary point of contact for clients and sales team on campaign intake, requirements gathering, and status updates to ensure alignment with business objectives.

Manage end-to-end campaign lifecycle, from client/sales brief review and setup to launch, monitoring, and performance reporting, ensuring alignment with Integrate’s lead generation standards.

Collaborate with a dotted-line designated team for strategy, best practices, and feedback loops to refine campaign tactics and tooling.

Monitor campaign metrics (e.g., Leads, conversion rates, allocation details) using platform analytics, sharing insights with clients and sales to demonstrate value and identify upsell opportunities.

Standardize and document intake workflows to streamline handoffs from sales, clients, marketing, and product teams, reducing errors and accelerating time-to-launch.

Partner cross-functionally with Customer Success, Product, and Engineering to integrate client feedback and enhance multi-channel features.

Maintain meticulous records in CRM tools and campaign management platforms, contributing to team knowledge sharing and process improvements.

Support ad-hoc requests from clients/sales and contribute to team initiatives, fostering a collaborative environment.

Other duties as assigned.

Qualifications

3+ years of hands-on experience in campaign management or execution across multiple channels at a SaaS or marketing technology company, with direct client or sales team interaction.

Proven ability to manage client relationships and gather requirements through standardized intake processes in B2B lead generation environments.

• Strong knowledge of multi-channel tools and compliance standards (e.g., GDPR, CCPA).

Experience with CRM platforms like Salesforce and analytics tools for performance tracking and client reporting.

Excellent communication and relationship-building skills, with the ability to translate client/sales needs into executable campaigns.

Detail-oriented with excellent organizational skills, able to manage multiple standardized deliverables under tight deadlines.

Proven ability to collaborate in matrixed structures, including dotted-line reporting to specialized teams.

Analytical mindset with experience deriving insights from campaign data to optimize ROI and support sales pipelines.

Bachelor’s degree in Marketing, Communications, or related field preferred.