Manager, Campaign Operations & Email Marketing

F-Prime Capital; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Icertis is seeking a seasoned Campaign Operations leader to plan, execute, and optimize integrated marketing campaigns at scale from Bengaluru. You will establish repeatable processes, governance, and automation to improve productivity across Marketing Operations, acting as a Team Lead across Marketing Technology & Insights capabilities.

Build and mature the campaign operating model, leverage automation and AI to boost efficiency and results, and drive continuous improvements in campaign

Qualifications

• 8+ years of experience in Campaign Operations, Marketing Operations, Marketing Automation or related field.
• Hands-on expertise in Marketo: programs, smart campaigns, forms, landing pages, lists, segmentation & nurture.
• Experience managing complex B2B marketing campaigns across stakeholders/geographies.
• Strong understanding of QA, email deliverability, segmentation, lead lifecycle, and marketing automation.
• Experience with CRM/MarTech integrations, preferably Salesforce.
• Strong analytical, project management and stakeholder management skills.
• Continuous-improvement mindset with interest in automation and AI-enabled marketing.

Responsibilities

• Email Marketing & Campaign Execution: Build/manage programs in Marketo; end-to-end campaign build queue; manage calendars; pre-launch QA; deliver scalable email programs.
• Campaign Delivery, Process & Optimization: Manage campaigns in Asana; use templates/workflows; improve processes; coordinate stakeholders.
• Campaign Analytics & Optimization: Monitor engagement, conversions, pipeline contribution; perform A/B tests; strengthen measurement & reporting.
• Marketing Technology, Automation & AI: Own Marketo & ecosystem; identify automation opportunities; explore AI-enabled optimization; pursue AI-native operating model.
• Marketing Operations Team Leadership: Lead cross-functional capabilities; prioritize dependencies; maintain governance and standards.

Skills

Campaign Operations

Marketing Operations

Marketing Automation

Demand Generation

Stakeholder Management

Project Management

Analytical Skills

Automation & AI mindset

Continuous Improvement

B2B Campaigns

Tools

Marketo

Salesforce

Asana

Job description

We are looking for a seasoned Campaign Operations professional to lead the planning, execution, orchestration and optimization of integrated marketing campaigns across the organization. The role will be responsible for ensuring campaigns are built accurately, launched on time, optimized continuously and executed at scale, while establishing repeatable processes, strong governance and automation across Marketing Operations. The role will also act as a Team Lead / functional coordinator across broader Marketing Technology & Insights capabilities, to improve overall Marketing productivity and execution.

We are looking for someone who can help build, execute and mature the organization's campaign operating model, leverage automation and AI to improve productivity, and continuously improve campaign effectiveness.

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to [e-mail] or get in touch with your recruiter.

• 8+ years of experience in Campaign Operations, Marketing Operations, Marketing Automation, Demand Generation or a related field
• Strong hands-on expertise in Marketo - programs, smart campaigns, forms, landing pages, lists, segmentation, and nurture
• Proven experience managing complex B2B marketing campaigns across multiple stakeholders/geographies
• Strong understanding of campaign QA, email deliverability, segmentation, lead lifecycle, and marketing automation
• Experience with CRM/MarTech integrations, preferably Salesforce
• Strong analytical, project management, and stakeholder management skills
• A continuous-improvement mindset with demonstrated interest in automation and AI-enabled marketing

1. Email Marketing & Campaign Execution

• Build and manage programs and campaign assets in Marketo, including emails, landing/registration pages, forms, smart campaigns, lists, and nurture programs using approved templates and segmentation
• Own the campaign build queue end-to-end, from intake and sizing through launch and post-launch verification, in line with defined SLAs
• Manage campaign calendars, workback plans, dependencies and cross-functional handoffs
• Conduct rigorous pre-launch QA covering links, tokens, rendering, tracking, forms, system synchronization, suppression logic and post-launch workflows
• Deliver scalable, personalized, and compliant email programs that drive engagement and support customer lifecycle marketing
• Perform pre- and post-send deliverability checks and monitor delivery, bounce, complaint, unsubscribe, and engagement anomalies
• Configure/validate standard Marketo campaign and nurture reports and provide campaign owners with operational performance results

2. Campaign Delivery, Process & Optimization

• Manage campaign projects in Asana, including workback plans, dependencies, statuses, tasks, and cross-functional handoffs
• Use established intake forms, templates, workflows, automations, statuses and checklists to make campaign execution repeatable and scalable
• Identify recurring causes of delays, errors, and rework and address them through better processes, documentation, automation, or stakeholder coordination
• Partner with team members on template, segmentation, data quality, database hygiene and platform issues that impact campaign delivery
• Identify opportunities to standardize and scale repeatable campaign workflows within established MarTech standards

3. Campaign Analytics & Optimization

• Monitor campaign engagement, conversion and pipeline contribution
• Conduct A/B testing and optimize content, subject lines, CTAs, timing, frequency, and audience selection
• Identify campaign performance trends, operational issues and opportunities for improvement
• Partner with Marketing Analytics to strengthen campaign measurement, attribution and reporting
• Use data and insights to continuously improve campaign effectiveness and ROI

4. Marketing Technology, Automation & AI

• Act as a key business owner/user of Marketo and the broader Marketing Technology ecosystem
• Identify opportunities to automate campaign builds, QA, reporting, workflow management, and other repetitive activities
• Leverage AI to improve campaign creation, personalization, testing, optimization, analysis, and operational productivity
• Help transition campaign execution toward an AI-native operating model that increases scale without proportional growth in manual effort
• Identify platform capabilities, integration issues, and technology enhancements that can improve campaign delivery

5. Marketing Operations Team Leadership

• Act as a functional Team Lead/coordinator across broader Marketing Technology & Intelligence capabilities, including Lead Management, SDR Operations, Database Management & Web Operations
• Facilitate cross-functional prioritization and resolution of operational dependencies
• Identify common process, data, and technology issues across teams and drive coordinated resolution
• Promote consistent operating standards, documentation, governance, and best practices across the function