Campaign Specialist

Amenify; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Performance bonus

Monthly bonus

Team lunches

Referral bonus

Ownership of work

Direct founder time

Growth opportunities

Job summary

Amenify, Inc. is seeking a Campaign Specialist to plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, and other platforms.

You will monitor budgets, leads, and conversions, while generating quality leads and improving conversion rates. You will conduct audience and keyword research, craft compelling ad copies, track performance with GA4 and GTM, and collaborate with design/content teams to optimize reach and ROI.

Qualifications

• Minimum 3 years of experience in performance marketing and paid advertising.
• Hands-on experience with Google Ads and Meta Ads.
• Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Understanding of CPL, CPA, CTR, CPC, ROAS, and other performance metrics.
• Experience in lead generation and campaign optimization.
• Strong analytical and data interpretation skills.
• Ability to manage multiple campaigns and budgets.
• Good communication and reporting skills.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
• Monitor campaign performance, budgets, leads, and conversions.
• Generate quality leads and improve lead conversion rates.
• Optimize campaigns to achieve better ROI and reduce cost per lead (CPL).
• Conduct audience research, keyword research, and competitor analysis.
• Create and test different ad copies, creatives, and campaign strategies.
• Track campaign performance using Google Analytics, Google Tag Manager, and other analytics tools.
• Prepare regular performance reports and share campaign insights.
• Coordinate with the design and content teams for ad creatives and marketing content.
• Identify new opportunities to improve campaign reach, engagement, and conversions.
• Manage advertising budgets and ensure effective utilization.

Skills

Performance marketing

Google Ads

Meta Ads

GA4

Google Tag Manager

Analytics

Lead generation

Budget management

Tools

Google Analytics GA4

Google Tag Manager

Job description

Amenify was founded in 2017 in San Francisco and has raised $25M to date. Amenify is the leading AI-powered resident commerce platform in the US that helps property managers and residents with services they love. Through a proprietary network of local providers, enterprise integrations, and personalized concierge tools, Amenify powers services like local retail, dining, grocery, home services, maintenance, and more. Through its API integrations powering resident engagement, Amenify is available in 15 million homes in the USA.We encourage high-performers from all backgrounds to reach out, provided they share our core values listed here: https://www.amenify.com/about-us.

Position Overview:

We are looking for a Campaign Specialist to plan, execute, and manage marketing campaigns across various digital platforms. The candidate will be responsible for driving campaign performance, generating leads, improving engagement, and ensuring campaigns meet business objectives.

Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
• Monitor campaign performance, budgets, leads, and conversions.
• Generate quality leads and improve lead conversion rates.
• Optimize campaigns to achieve better ROI and reduce cost per lead (CPL).
• Conduct audience research, keyword research, and competitor analysis.
• Create and test different ad copies, creatives, and campaign strategies.
• Track campaign performance using Google Analytics, Google Tag Manager, and other analytics tools.
• Prepare regular performance reports and share campaign insights.
• Coordinate with the design and content teams for ad creatives and marketing content.
• Identify new opportunities to improve campaign reach, engagement, and conversions.
• Manage advertising budgets and ensure effective utilization.

Key Requirements:

• Minimum 3 years of Experience in performance marketing and paid advertising.
• Hands-on experience with Google Ads and Meta Ads.
• Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Understanding of CPL, CPA, CTR, CPC, ROAS, and other performance metrics.
• Experience in lead generation and campaign optimization.
• Strong analytical and data interpretation skills.
• Ability to manage multiple campaigns and budgets.
• Good communication and reporting skills.

What We’re Looking For:

• Strong pronunciation and speech clarity
• Customer-first approach
• Detail-oriented and disciplined

Why should you join us?

• Above-industry salary + performance bonus + monthly bonus
• Team lunches and outings
• High-growth trajectory with rapid learning
• Best referral bonus in the market
• Massive ownership of work & projects
• Direct 1:1 time with founders
• Work with an ambitious, collaborative, transparent team