Performance Marketeer

Emergent Labs; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Daily meals

Family insurance

Unlimited PTO

Flexible working hours

Equity

Job summary

Emergent Labs in Bengaluru is seeking a performance marketing specialist to own end-to-end campaigns across Meta, Google, and TikTok. You will work with growth leaders, optimize budgets, and drive app and web acquisition at scale.

The role emphasizes A/B testing, audience targeting, attribution, and data-driven decision making, with exposure to AppsFlyer, GA4, GTM, and a fast-paced startup environment.

Qualifications

• 2–3 years hands-on experience managing and optimizing Meta Ads and Google Ads campaigns.
• Extensive experience running campaigns in markets outside India, such as North America and Europe.
• Proven experience executing performance marketing campaigns with a strong focus on optimization and exploring new ideas.
• Strong understanding of campaign structures, bidding strategies, audience targeting, conversion optimization, and attribution.
• Experience running structured A/B tests and using data to identify winning creatives, landing pages, audiences, and campaign setups.
• Comfortable analyzing campaign data, preparing performance reports, and making optimization recommendations based on metrics.
• Curious, analytical, and excited to work in a fast-paced startup where experimentation is part of the daily workflow.

Responsibilities

• Own the end-to-end execution and day-to-day management of performance marketing campaigns across Meta Ads, Google Ads, and TikTok Ads, for both web and app acquisition.
• Build, launch, monitor, optimize, and scale campaigns while ensuring budgets are spent efficiently against growth targets.
• Execute continuous A/B tests across ad creatives, copy, audiences, bidding strategies, campaign structures, and landing pages to improve conversion rates.
• Analyze campaign performance daily to identify winning and losing variants, and iterate rapidly based on the data.
• Work closely with the Creative team to develop high-performing ad creatives, and provide clear, data-backed feedback on what works.
• Conduct keyword, search-term, audience, and placement analysis to uncover new growth opportunities and eliminate wasted spend.
• Ensure accurate conversion tracking and attribution across platforms using tools such as AppsFlyer, Google Analytics, Meta Events Manager, and Google Tag Manager.
• Stay on top of platform updates, new ad formats, and emerging growth opportunities to continuously improve campaign performance.

Skills

Excel

Google Sheets

Data analysis

A/B testing

Performance marketing

Tools

AppsFlyer

GA4

Google Tag Manager

Google Analytics

Job description

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We’re hiring builders who want ownership, speed, and impact at global scale.

The Role

You’ll own campaigns across multiple channels, work with experienced growth leaders, and gain hands‑on exposure to performance marketing at a scale that most marketers take years to experience.

What You’ll Do

• Own the end-to-end execution and day-to-day management of performance marketing campaigns across Meta Ads, Google Ads, and TikTok Ads, for both web and app acquisition.
• Build, launch, monitor, optimize, and scale campaigns while ensuring budgets are spent efficiently against growth targets.
• Execute continuous A/B tests across ad creatives, copy, audiences, bidding strategies, campaign structures, and landing pages to improve conversion rates.
• Analyze campaign performance daily to identify winning and losing variants, and iterate rapidly based on the data.
• Work closely with the Creative team to develop high‑performing ad creatives, and provide clear, data‑backed feedback on what works.
• Conduct keyword, search‑term, audience, and placement analysis to uncover new growth opportunities and eliminate wasted spend.
• Ensure accurate conversion tracking and attribution across platforms using tools such as AppsFlyer, Google Analytics, Meta Events Manager, and Google Tag Manager.
• Stay on top of platform updates, new ad formats, and emerging growth opportunities to continuously improve campaign performance.

What We’re Looking For

• 2–3 years of hands‑on experience managing and optimizing Meta Ads and Google Ads campaigns.
• Extensive experience running campaigns in markets outside India, such as North America and Europe.
• Proven experience executing performance marketing campaigns with a strong focus on optimization and exploring new ideas.
• Strong understanding of campaign structures, bidding strategies, audience targeting, conversion optimization, and attribution.
• Experience running structured A/B tests and using data to identify winning creatives, landing pages, audiences, and campaign setups.
• Comfortable analyzing campaign data, preparing performance reports, and making optimization recommendations based on metrics.
• Strong proficiency in Excel or Google Sheets.
• Curious, analytical, and excited to work in a fast‑paced startup where experimentation is part of the daily workflow.

Good to Have

• Hands‑on experience with TikTok Ads.
• Experience managing partners and affiliates.
• Familiarity with AppsFlyer, GA4, GTM, or similar marketing tools.
• A genuine curiosity and willingness to adopt new AI tools and workflows — to execute faster, automate repetitive tasks, and continuously improve marketing performance.

Why Join Us

• Work at the frontier of agentic AI, helping real users experience the next generation of computing.
• Collaborate with a small, fast, and deeply technical team obsessed with product and growth.
• Shape a new paradigm where software builds itself from human intent.
• Competitive compensation, equity, and real ownership of the growth function.

Benefits and Perks

• Daily Meals: Lunch and dinner provided.
• Family Insurance: ₹5 lakh of coverage for you and your family.
• Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed.
• Flexible Working Hours: Work arrangements that fit your life and commitments.

Let’s build the future of software together.