Ads Manager – Full-Time Job Opening

SSO Login; India; Remote; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Full-time employment

Remote flexibility

Competitive salary

Diverse campaigns

Collaborative culture

Professional development

Job summary

SSO Login is seeking an Ads Manager to plan, execute, optimize, and manage paid campaigns across Google and Meta platforms. You will handle audience targeting, tracking, and performance analysis to drive leads and sales.

The role focuses on ROAS optimization, budget management, and data-driven decision making in a dynamic digital marketing environment. Remote-friendly and full-time positions available.

Qualifications

• 2–4 years of paid advertising experience.
• Hands-on with Google Ads and Meta Ads Manager.
• Strong understanding of campaign structures, audience targeting, bidding, and budget mgmt.
• Experience with lead generation and e‑commerce ads.
• Knowledge of GA4 and conversion tracking.
• Familiarity with GTM, Meta Pixel, and event tracking.
• Ability to analyze advertising metrics and make data-driven decisions.
• Understanding of landing page optimization and CRO.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and meet targets.

Responsibilities

• Plan, create, launch, and manage campaigns across Google, Facebook, and Instagram.
• Develop paid media strategies aligned with goals and audiences.
• Conduct audience, competitor, and keyword research.
• Manage campaign budgets and allocate spend efficiently.
• Optimize for CTR, CPA, CPL, and ROAS.
• Create and test ad creatives, headlines, and landing pages.
• Set up and monitor conversion tracking (GA4, GTM, Pixel).
• Analyze performance and prepare actionable reports.
• Perform A/B testing on creatives, audiences, placements, bids, pages.
• Monitor delivery, troubleshoot issues, and optimize performance.
• Manage remarketing and retargeting campaigns.

Skills

Paid advertising

Google Ads

Meta Ads Manager

Audience targeting

Conversion tracking

GA4

Tag Manager

Analytics

Landing page optimization

Communication

Tools

Google Tag Manager

GA4

Meta Pixel

Looker Studio

Job description

We are looking for a skilled and results-driven Ads Manager to plan, execute, optimize, and manage paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands‑on experience with Google Ads, Meta Ads, campaign optimization, audience targeting, conversion tracking, and performance analysis.

The candidate will be responsible for developing effective advertising strategies, managing campaign budgets, improving return on ad spend (ROAS), generating qualified leads, and increasing sales through data‑driven marketing decisions.

If you are passionate about paid advertising, analytics, and delivering measurable marketing results, we encourage you to apply.

Key Responsibilities

• Plan, create, launch, and manage advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads.


• Develop paid media strategies aligned with business goals, target audiences, and marketing objectives.


• Conduct audience research, competitor analysis, and keyword research.


• Manage campaign budgets and allocate advertising spend effectively.


• Optimize campaigns to improve click‑through rates (CTR), conversion rates, cost per lead (CPL), cost per acquisition (CPA), and ROAS.


• Create and test ad creatives, headlines, descriptions, calls to action, and landing pages.


• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and relevant tracking tools.


• Analyze campaign performance and prepare regular reports with actionable insights.


• Perform A/B testing on creatives, audiences, placements, bidding strategies, and landing pages.


• Monitor campaign delivery, troubleshoot performance issues, and implement optimization strategies.


• Manage remarketing and retargeting campaigns to improve conversions.


• Collaborate with content creators, graphic designers, video editors, and sales teams.


• Stay updated on advertising platform policies, features, trends, and best practices.


• Ensure campaigns comply with advertising policies and applicable data privacy requirements.

Required Skills and Qualifications

• 2–4 years of experience in paid advertising, performance marketing, or digital marketing.


• Hands‑on experience with Google Ads and Meta Ads Manager.


• Strong understanding of campaign structures, audience targeting, bidding strategies, and budget management.


• Experience with lead generation, e‑commerce advertising, or conversion‑focused campaigns.


• Knowledge of Google Analytics 4 and conversion tracking.


• Familiarity with Google Tag Manager, Meta Pixel, and event tracking.


• Ability to analyze advertising metrics and make data‑driven decisions.


• Understanding of landing page optimization and conversion rate optimization.


• Strong analytical, communication, and problem‑solving skills.


• Ability to manage multiple campaigns and meet performance targets.

Preferred Qualifications

• Experience managing Google Search, Display, Shopping, and Performance Max campaigns.


• Experience with Meta lead generation and sales campaigns.


• Knowledge of TikTok Ads, LinkedIn Ads, or other paid advertising platforms.


• Experience with e‑commerce platforms such as Shopify and WooCommerce.


• Familiarity with CRM systems and marketing automation tools.


• Knowledge of Looker Studio and advertising performance dashboards.


• Experience managing medium to large advertising budgets.


• Relevant Google Ads or Meta advertising certifications are an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated using relevant campaign objectives and metrics, including:

• Return on Ad Spend (ROAS).


• Cost Per Lead (CPL).


• Cost Per Acquisition (CPA).


• Click‑Through Rate (CTR).


• Conversion Rate.


• Cost Per Click (CPC).


• Lead quality and sales conversion rate.


• Advertising budget efficiency and campaign profitability.

KPIs will depend on campaign objectives, industry, available budget, and business targets.

What We Offer

• Full‑time employment opportunity.


• Remote work flexibility, subject to company requirements.


• Competitive salary based on skills and experience.


• Opportunities to manage diverse advertising campaigns.


• A collaborative and growth‑oriented work environment.


• Opportunities for professional development and certification.


• The chance to work with modern digital marketing and analytics tools.