Marketing Generalist

Amenify; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Above-industry salary

Performance bonus

Monthly bonus

Team lunches and outings

High-growth trajectory with rapid学习

Best referral bonus in the market

Massive ownership of work & projects

Direct 1:1 time with founders

Ambitious, collaborative, transparent팀

Job summary

Amenify, Inc. is seeking a Marketing Generalist to drive brand visibility and customer engagement across email, WhatsApp, social media, and PR.

You will own lead nurturing, campaigns, and communications, collaborating with sales, design, SEO, and content teams to ensure consistent brand messaging. The role emphasizes content planning, campaign tracking, and performance optimization, with opportunities to influence festive campaigns, launches, and partnerships.

Qualifications

• Experience in digital marketing, social media, email marketing, or brand communications.
• Strong copywriting, communication, and coordination skills.
• Familiarity with marketing analytics, CRM, and campaign reporting.

Responsibilities

• Plan and execute email newsletters, promotional campaigns, and automated email journeys for lead nurturing and customer engagement.
• Manage WhatsApp marketing campaigns, broadcasts, automated sequences, and follow-ups using tools like WATI, Interakt, or AiSensy.
• Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and Pinterest.
• Plan content calendars and coordinate with the creative team for Reels, posts, carousels, videos, and other marketing creatives.
• Drive organic social media growth through engaging content, collaborations, trends, and community management.
• Segment customer databases and personalise communication based on project type, customer journey, and location.
• Handle email and WhatsApp campaign tracking, A/B testing, and performance optimisation.
• Build brand visibility through PR activities, media coverage, influencer collaborations, partnerships, and industry events.
• Draft marketing copies, newsletters, press releases, social media captions, and promotional content.
• Coordinate with sales, design, SEO, and content teams to ensure consistent brand communication.
• Collect client testimonials, reviews, and project case studies for marketing activities.
• Track campaign performance, engagement, leads, and conversions, and prepare regular reports.
• Research market trends, competitor activities, and new marketing opportunities.
• Support festive campaigns, new launches, offers, and other brand promotion activities.

Skills

Digital marketing

Social media

Email marketing

Brand communications

Copywriting

Communication

Coordination

Analytics

Tools

WhatsApp Business API

CRM

Email marketing platforms

Job description

Amenify was founded in 2017 in San Francisco and has raised $25M to date. Amenify is the leading AI-powered resident commerce platform in the US that helps property managers and residents with services they love. Through a proprietary network of local providers, enterprise integrations, and personalized concierge tools, Amenify powers services like local retail, dining, grocery, home services, maintenance, and more. Through its API integrations powering resident engagement, Amenify is available in 15 million homes in the USA.We encourage high-performers from all backgrounds to reach out, provided they share our core values listed here: https://www.amenify.com/about-us.

Position Overview:

We are looking for a Marketing Generalist to manage and execute marketing activities across email, WhatsApp, social media, and PR. The candidate will be responsible for driving brand visibility, customer engagement, lead nurturing, and overall marketing initiatives.

Key Responsibilities:

• Plan and execute email newsletters, promotional campaigns, and automated email journeys for lead nurturing and customer engagement.
• Manage WhatsApp marketing campaigns, broadcasts, automated sequences, and follow-ups using tools like WATI, Interakt, or AiSensy.
• Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and Pinterest.
• Plan content calendars and coordinate with the creative team for Reels, posts, carousels, videos, and other marketing creatives.
• Drive organic social media growth through engaging content, collaborations, trends, and community management.
• Segment customer databases and personalise communication based on project type, customer journey, and location.
• Handle email and WhatsApp campaign tracking, A/B testing, and performance optimisation.
• Build brand visibility through PR activities, media coverage, influencer collaborations, partnerships, and industry events.
• Draft marketing copies, newsletters, press releases, social media captions, and promotional content.
• Coordinate with sales, design, SEO, and content teams to ensure consistent brand communication.
• Collect client testimonials, reviews, and project case studies for marketing activities.
• Track campaign performance, engagement, leads, and conversions, and prepare regular reports.
• Research market trends, competitor activities, and new marketing opportunities.
• Support festive campaigns, new launches, offers, and other brand promotion activities.

Key Requirements:

• Experience in digital marketing, social media, email marketing, or brand communications.
• Knowledge of email marketing platforms and WhatsApp Business API tools.
• Good understanding of social media platforms and content strategies.
• Strong copywriting, communication, and coordination skills.
• Familiarity with marketing analytics, CRM, and campaign reporting.
• Creative thinking and ability to manage multiple marketing activities.

Why should you join us?

• Above-industry salary + performance bonus + monthly bonus
• Team lunches and outings
• High-growth trajectory with rapid learning
• Best referral bonus in the market
• Massive ownership of work & projects
• Direct 1:1 time with founders
• Work with an ambitious, collaborative, transparent team