Campaign Manager

ContinuumGlobal; Gurugram District; Hybrid; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Flexible work environment

Job summary

ContinuumGlobal is seeking a Campaign Manager to design, execute, QA and optimize multi‑channel digital campaigns (email, push, in‑app, SMS). You will collaborate with Marketing Managers and cross‑functional teams to ensure timely, high‑quality campaign delivery across global markets.

You will own end‑to‑end launches, build automated workflows, segments and personalized content, conduct A/B tests, monitor metrics and provide actionable insights.

Qualifications

• 2–7 years of relevant experience in Campaign Management and Digital Marketing Operations.
• Hands-on experience with email marketing, campaign management, or marketing automation platforms.
• Experience executing multi-channel campaigns across Email, Push, In‑App Messaging, and SMS.
• Familiarity with email testing/QA tools like Litmus or Email on Acid preferred.
• Strong understanding of campaign metrics and performance optimization.

Responsibilities

• Lead end-to-end campaign launches across Email, Push, In‑App Messaging, and SMS.
• Build campaigns, workflows, audience segments and personalized content.
• Analyze performance metrics and provide data-driven optimization recommendations.
• Collaborate with developers and QA teams to resolve issues before deployment.
• Communicate updates to stakeholders and manage multiple campaigns concurrently.

Skills

Campaign Management

Digital Marketing Operations

Email Marketing

Marketing Automation

QA

Tools

Litmus

Email on Acid

Photoshop

Job description

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About the position

We are looking for a Campaign Manager to build, execute, perform quality assurance and optimization of digital marketing campaigns including email, push-notifications, in-app messaging, and SMS campaigns. This role involves close collaboration with the Marketing Managers, and the cross-functional teams to ensure seamless, high-quality delivery of the campaigns.

• Lead the end-to-end execution/launch, quality assurance (QA), deployment, and optimization of global digital marketing campaigns across Email, Push Notifications, In-App Messaging, and SMS.
• Build campaigns, automated workflows, audience segments, customer journeys, personalization, and dynamic content using relevant campaign management and marketing automation platforms.
• Manage stakeholder communications, provide campaign updates, address execution challenges, and share actionable performance insights and recommendations.
• Perform A/B testing across subject lines, creative layouts, offers, audience segments, delivery timing, and other campaign variables to improve engagement and performance.
• Collaborate with developers and campaign QA teams to identify, troubleshoot, track, and resolve issues, ensuring timely fixes before deployment.
• Manage multiple campaigns simultaneously, ensuring timely delivery, adherence to quality standards, and consistency with global communication strategies.
• Analyze campaign performance metrics, including open rates, click-through rates (CTR), conversions, deliverability, and engagement, to identify improvement opportunities and recommend data-driven optimization strategies.
• Drive continuous improvement by adopting emerging technologies, industry best practices, and automation opportunities across campaign development, execution, and QA processes.
• Conduct post-launch reviews to evaluate campaign outcomes, capture key learnings, and incorporate performance insights into future campaigns.

ContinuumGlobal offers competitive salaries and benefits, including health insurance, and a flexible work environment. We are an equal opportunity employer, committed to a diverse and inclusive work environment. We strive to provide everyone with professional fulfilment and growth opportunities.

Job Specifications & Qualifications

• 2–7 years of relevant experience in Campaign Management, Digital Marketing Operations, Email Marketing, Marketing Automation, and Campaign Quality Assurance.
• Hands-on experience with email marketing, campaign management, or marketing automation platforms, including campaign development, workflow configuration, audience segmentation, personalization, testing, and deployment.
• Experience executing multi-channel digital marketing campaigns across Email, Push Notifications, In-App Messaging, and SMS.
• Familiarity with email testing and QA tools such as Litmus, Email on Acid, or similar platforms is preferred.
• Strong understanding of campaign performance metrics, analytics, email deliverability, A/B testing, and performance optimization techniques.
• Prior experience in a client-facing role, with the ability to independently manage client discussions, requirements, escalations, and campaign updates.
• Familiarity with Photoshop or other design and editing tools is an added advantage.
• Strong understanding of digital marketing operations, campaign technologies, workflows, and industry best practices.