Campaign Manager

IM Solutions; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Diverse digital marketing campaigns

Exposure to major platforms

Access to real-time campaign data

Job summary

IM Solutions is seeking a digital marketer to create and optimize paid campaigns across SEM and social channels. You will craft ad copy, monitor performance, and report insights using analytics tools.

The role emphasizes hands-on experience with Google Ads, Facebook/LinkedIn, email campaigns, and performance optimization across multiple campaigns.

Qualifications

• Experience planning and managing digital campaigns across multiple channels.
• Proficiency with major advertising platforms and analytics tools.

Responsibilities

• Create paid ad campaigns on SEM channels (Google AdWords, Display, Remarketing).
• Create paid social campaigns on Facebook, Instagram, LinkedIn, Twitter.
• Develop effective ad copy for SEM and social channels.
• Analyse campaigns with Google Analytics and Google Console to optimise PPC/CPA.
• Prepare performance reports and optimize spend and results.
• Plan and execute diverse digital campaigns for reach and recall.
• Create and manage email marketing strategy and campaigns.
• Handle display and native ads campaigns.
• Experience in managing multiple campaigns is preferred.

Skills

Digital marketing

PPC advertising

Google Ads

Facebook Ads

LinkedIn Ads

Analytics

Email marketing

Tools

AdWords Editor

Google Analytics

Adobe Omniture

Job description

Role & responsibilities

• Create paid ad campaigns on Search Engine Marketing channels such as Google AdWords Search, Display, Remarketing, etc., Programmatic Ads, and Yahoo Ads.
• Create paid Social Media Ad Campaigns on Facebook, Instagram, LinkedIn, Twitter and also Mobile Network Ads.
• Create effective Ad Copy for all SEM and social channels.
• Effectively use Google Analytics and Google Console to optimise campaigns and improve PPC/CPA.
• Create performance reports for each ad campaign created on different channels and then optimise the spend and performance.
• Plan and execute various digital campaigns to maximise reach and recall.
• Email Marketing Manager is responsible for planning, developing, implementing and maintaining the overall company's email marketing strategy.
• Hands-on experience handling display campaigns and native ads campaigns.
• Agency experience and a candidate who has handled a large number of campaigns are preferred.

Preferred candidate profile

• Develop and manage digital marketing campaigns.
• In-depth experience with Google, Facebook, LinkedIn, Instagram and Twitter advertising products.
• A strong track record in measured consumer campaigns.
• Familiarity with planning, implementing and analysing online marketing campaigns across various digital marketing channels.
• Create and execute email-based marketing campaigns.
• Proven track record of delivering tangible results within their respective functions.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.
• Design and implement direct email marketing campaigns.
• Analyse email campaigns and suggest improvements.

Perks and benefits

• Opportunity to work on diverse digital marketing campaigns across leading platforms.
• Hands-on exposure to Google, Meta, LinkedIn, Instagram, and other digital marketing channels.
• Opportunity to work with real-time campaign data and performance analytics.
• Gain experience in planning, executing, and optimising performance-driven campaigns.