Digital Marketing Manager

Whitelabel Media; Madurai District; On-site; INR 400,000 - 600,000; Full time

Job summary

Whitelabel Media is looking for a PPC specialist to plan and execute paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and other platforms.

You will set up campaigns, monitor performance daily, optimize for ROAS, conduct audience and keyword research, test ad copies, and manage budgets.

Qualifications

• Experience in planning and executing paid advertising campaigns across major platforms.
• Ability to build campaign strategies based on client objectives, audience, budget and goals.
• Strong analytical skills to monitor performance and optimize ROAS.

Responsibilities

• Plan and execute paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and other relevant platforms.
• Develop campaign strategies based on client objectives, target audience, budget, and business goals.
• Set up and manage campaigns, ad sets, audiences, creatives, placements, and budgets.
• Monitor campaign performance on a daily basis and optimize for better results.
• Track key metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, conversions, and lead quality.
• Conduct audience research, competitor analysis, keyword research, and campaign planning.
• Test different ad copies, creatives, audiences, offers, and campaign structures through A/B testing.
• Manage daily and monthly advertising budgets efficiently.

Skills

PPC Advertising

Digital Marketing

A/B Testing

Budget Management

Tools

Meta Ads Manager

Google Ads

YouTube Ads

Job description

Role & responsibilities

• Plan and execute paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and other relevant platforms.
• Develop campaign strategies based on client objectives, target audience, budget, and business goals.
• Set up and manage campaigns, ad sets, audiences, creatives, placements, and budgets.
• Monitor campaign performance on a daily basis and optimize for better results.
• Track key metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, conversions, and lead quality.
• Conduct audience research, competitor analysis, keyword research, and campaign planning.
• Test different ad copies, creatives, audiences, offers, and campaign structures through A/B testing.
• Manage daily and monthly advertising budgets efficiently.

Preferred candidate profile