Business Marketing

Larsen & Toubro (L&T); Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Larsen & Toubro (L&T) in Bengaluru seeks a strategic marketing leader to drive integrated marketing, ABM, analyst relations, and thought leadership across media and technology verticals.

You will plan multi-channel campaigns, support large deals, manage events, and provide market intelligence and performance analytics to senior leadership. MBA preferred with 5–9 years in B2B marketing and strong communication skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• MBA preferred.
• 5-9 years of experience in Strategic Marketing, Business Development, ABM, Analyst Relations, or related roles.
• Strong understanding of B2B marketing, sales operations, lead generation, and market intelligence.
• Excellent communication, stakeholder management, and presentation skills.
• Experience working with cross-functional teams and senior leadership.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives.
• Support business growth through lead generation and ABM initiatives.
• Identify market opportunities, growth areas, and competitive positioning strategies.
• Plan and execute multi-channel lead generation campaigns.
• Drive targeted ABM programs for key accounts and strategic prospects.
• Collaborate with sales teams to improve pipeline generation and conversion rates.
• Manage relationships with industry analysts, influencers, and media partners.
• Coordinate analyst briefings and support external brand visibility initiatives.
• Develop communication plans to enhance market perception and brand reputation.
• Create and promote thought leadership content including whitepapers, case studies, articles, blogs, and executive presentations.
• Collaborate with business leaders and subject matter experts to develop compelling content.
• Drive content marketing initiatives to strengthen market positioning.
• Plan and execute industry events, webinars, conferences, customer forums, and partner engagements.
• Manage end-to-end event strategy, budgeting, vendor coordination, and post-event analysis.
• Partner with sales and business leaders to support strategic and large deal pursuits.
• Develop customer-centric value propositions, marketing collateral, and competitive positioning.
• Assist in proposal development and client engagement strategies.
• Monitor industry trends, competitor activities, customer insights, and emerging market opportunities.
• Generate actionable market intelligence reports for business leaders.
• Provide recommendations to support growth, product positioning, and go-to-market strategies.
• Support sales enablement initiatives through data-driven insights and reporting.
• Track campaign effectiveness, lead conversion metrics, and ROI.
• Develop dashboards and reports to measure marketing performance and business impact.

Skills

B2B marketing

Lead generation

ABM

Analyst relations

Content marketing

Event management

Market intelligence

Sales operations

Dashboard reporting

Stakeholder management

Presentation skills

Education

Bachelor's degree in Marketing/Business/Communications

MBA preferred

Tools

CRM

Marketing automation

ABM platforms

Job description

Industry Preference: Media & Technology

Key Responsibilities

Strategic Marketing & Business Growth

• Develop and execute integrated marketing strategies aligned with business objectives.
• Support business growth through lead generation and account-based marketing (ABM) initiatives.
• Identify market opportunities, growth areas, and competitive positioning strategies.

Lead Generation & Account Based Marketing

• Plan and execute multi-channel lead generation campaigns.
• Drive targeted ABM programs for key accounts and strategic prospects.
• Collaborate with sales teams to improve pipeline generation and conversion rates.

Analyst Relations & External Media

• Manage relationships with industry analysts, influencers, and media partners.
• Coordinate analyst briefings and support external brand visibility initiatives.
• Develop communication plans to enhance market perception and brand reputation.

Thought Leadership & Content Marketing

• Create and promote thought leadership content including whitepapers, case studies, articles, blogs, and executive presentations.
• Collaborate with business leaders and subject matter experts to develop compelling content.
• Drive content marketing initiatives to strengthen market positioning.

Event Management

• Plan and execute industry events, webinars, conferences, customer forums, and partner engagements.
• Manage end-to-end event strategy, budgeting, vendor coordination, and post-event analysis.

Deal Strategy & Large Deal Support

• Partner with sales and business leaders to support strategic and large deal pursuits.
• Develop customer-centric value propositions, marketing collateral, and competitive positioning.
• Assist in proposal development and client engagement strategies.

Market Intelligence & Competitive Research

• Monitor industry trends, competitor activities, customer insights, and emerging market opportunities.
• Generate actionable market intelligence reports for business leaders.
• Provide recommendations to support growth, product positioning, and go-to-market strategies.

Sales Operations & Performance Analytics

• Support sales enablement initiatives through data-driven insights and reporting.
• Track campaign effectiveness, lead conversion metrics, and ROI.
• Develop dashboards and reports to measure marketing performance and business impact.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• MBA preferred.
• 5- 9 years of experience in Strategic Marketing, Business Development, Account-Based Marketing, Analyst Relations, or related roles.
• Strong understanding of B2B marketing, sales operations, lead generation, and market intelligence.
• Excellent communication, stakeholder management, and presentation skills.
• Experience working with cross-functional teams and senior leadership.