Business Manager

Softcell Technologies; New Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Lyncbiz India Pvt. Ltd. in Delhi is seeking a dynamic Business Manager to drive growth in ManageEngine and Managed SOC offerings through the reseller ecosystem. You will lead regional sales initiatives, enable partners, and build a robust pipeline with OEM collaborations.

As the exclusive authorized distributor for ManageEngine in India, Lyncbiz focuses on IT management and cybersecurity solutions, delivering value to enterprise customers and expanding the partner network across industries.

Qualifications

• 1–5 years of IT infrastructure or cybersecurity sales experience.
• Familiarity with ManageEngine or similar platforms.
• Strong understanding of SOC services and cybersecurity basics.
• Excellent communication, presentation and negotiation skills.
• Proven ability to grow reseller relationships and onboard OEMs.

Responsibilities

• Drive sales of ManageEngine solutions through partners and channels.
• Sell SOC services to resellers and MSPs with PoCs.
• Develop channel partnerships and onboard new partners.
• Manage pipeline, targets, and CRM hygiene.
• Provide enablement sessions and webinars to partners.

Skills

ManageEngine familiarity

SOC basics

Communication skills

Negotiation skills

Reseller management

IT security sales

Job description

Job Title: Business Manager ManageEngine & SOC Solutions

Location : Delhi

Function: Sales & Channel Management

Company: Lyncbiz India Pvt. Ltd.

Job Summary:

• We are looking for a dynamic and results-driven Business Manager to join our team at Lyncbiz, a new-age valueadded
• distributor focused on IT management and cybersecurity solutions.
• Lyncbiz is part of a diversified business group with consolidated revenues exceeding INR 1,000 crore, providing strong financial backing, operational stability, and the strategic vision to scale innovative and emerging offerings in the Indian market.
• As the exclusive authorised distribution partner for ManageEngine in India, Lyncbiz is committed to empowering partners to deliver world-class IT operations and security services to their customers.
• In addition to our deep focus on the ManageEngine portfolio, we are actively expanding into the distribution of niche and differentiated technology offerings that address the evolving needs of enterprise customers across various industry verticals.
• In this role, you will lead regional sales initiatives, manage and enable a growing partner ecosystem, and build strong pipeline for both ManageEngine and Managed SOC (Security Operations Center) services.
• You will also play a key role in expanding the partner base to support new OEM partnerships as they are onboarded, ensuring early traction and scalable growth across Lyncbizs evolving portfolio.

Key Responsibilities:

1. Sales of ManageEngine Solutions

• Promote the complete suite of ManageEngine products, including ITSM, ITOM, endpoint management, Active

Directory tools, and analytics

• Deliver product demos, webinars, and enablement sessions to partners
• Handle licensing, deal registration, and renewals in coordination with the OEM and partners

2. Sales of SOC Services

• Position and sell Lyncbiz’s Managed SOC offerings to resellers and MSPs
• Educate partners on key security concepts: SIEM, incident response, threat detection, and 24x7 monitoring
• Collaborate with the SOC team for pre-sales support, onboarding, and PoCs

3. Channel Development & Partner Enablement

• Build and nurture strong relationships with resellers, VARs, and MSPs to drive joint go-to-market initiatives
• Onboard new partners and provide continuous training, marketing support, and sales assistance
• Help partners build business plans for both ManageEngine and Managed Security Services

4. Pipeline Management & Reporting

• Identify, qualify, and manage a pipeline of opportunities across assigned accounts and geographies
• Meet or exceed quarterly and annual sales targets
• Maintain accurate opportunity records in CRM and provide regular sales forecasts

Key Result Areas (KRAs) / Key Performance Indicators (KPIs):

• Sales Target Achievement: Meet or exceed quarterly and annual sales quotas for ManageEngine and SOC

services through the reseller channel

• Partner Activation: Onboard and activate a defined number of new resellers/MSPs per quarter
• Pipeline Health: Maintain a qualified sales pipeline of 3–4x the quarterly sales target
• Forecast Accuracy: Maintain forecast accuracy within 15% of actual sales
• Enablement Activities: Conduct at least two partner enablement sessions or webinars each month
• CRM Hygiene: Ensure 100% opportunity and activity logging in CRM with timely updates

Required Qualifications:

• 1–5 years of experience in IT infrastructure or cybersecurity sales, preferably within a distribution or partner-led

environment

• Familiarity with ManageEngine or similar platforms (e.g., SolarWinds, ServiceNow, Ivanti)
• Strong understanding of SOC services and cybersecurity fundamentals
• Excellent communication, presentation, and negotiation skills
• Proven ability to manage and grow reseller relationships, and align with new OEMs as needed