Sales Head

United Foods; Sarkhej; Hybrid; INR 1,800,000 - 2,800,000; Full time

Job summary

United Epicure Private Limited is seeking a results-driven Sales Head to lead sales operations and accelerate growth across modern trade, general trade, and institutional accounts. The role requires building a robust distributor and retailer network, managing key client relationships, and aligning sales execution with company objectives.

You will oversee the sales team, develop territory plans, monitor performance, and coordinate with Marketing, Logistics, and Finance to ensure seamless service

Responsibilities

• Achieve and exceed sales targets across MT, GT, and institutional segments.
• Build and manage distributor and retailer networks; drive channel expansion.
• Lead the sales team with coaching, performance tracking, and territory planning.
• Maintain strong relationships with key clients and partners; ensure high client satisfaction.

Job description

Job Description Sales Head

POSITION TITLE
LOCATION
SALES HEAD
United Epicure Private Limited
A704, 7th Floor, Solitaire Corporate Park, Nr.
YMCA Club, SG Highway, Ahemdabad
380015
REPORTING TO
DIRECT REPORTS
Chief Executive Officer
Management Director(s)

Position Overview

ABOUT UNITED FOODS INDIA
United Foods India is a leading player in the food and agro-product export industry, committed to delivering quality, innovation, and exceptional service to global clients. We take pride in our strong distribution network, customer-
centric approach, and dedication to sustainable business growth.

Position Overview
We are seeking a dynamic and results-driven Sales Head to lead sales
operations and accelerate business growth. The Sales Head will be
responsible for developing and executing effective sales strategies,
managing key client relationships, expanding distribution networks, and
achieving revenue targets in alignment with the companys growth objectives.
The role will involve identifying new market opportunities, overseeing the
sales team, strengthening distributor and retailer networks, and maintaining
strong relationships with existing customers. The Sales Head will work closely
with Marketing, Logistics, and Finance teams to ensure seamless
coordination and excellent customer service.

Responsibilities

• Sales & Business Development
  Achieve and exceed monthly and quarterly sales targets for the assigned territory/market.
  Develop and execute territory-wise sales plans aligned with company objectives.
  Identify new business opportunities and expand market reach.
  Appoint, develop, and manage distributors, retailers, and trade partners.
  Manage key accounts and develop long-term business relationships.
  Drive revenue growth through effective sales strategies and market development.
• Market Operations & Execution
  Conduct regular market visits for order collection, product promotion, and payment follow-ups.
  Ensure strong product visibility through merchandising, in-store branding, and promotional
  activities.
  Monitor competitor activities, pricing, schemes, and market trends.
  Identify market opportunities and risks and recommend appropriate action.
  Ensure effective implementation of company sales strategies at ground level.
• Team Management
  Lead, guide, and motivate the sales team to achieve assigned targets.
  Monitor individual and team performance against sales objectives.
  Provide regular coaching, training, and performance feedback.
  Ensure effective territory coverage and customer servicing.
• Relationship Management
  Build and maintain strong relationships with distributors, retailers, key trade partners, and
  major customers.
  Address customer concerns promptly to ensure satisfaction and repeat business.
  Develop strategic relationships with high-value clients and institutional customers.
• Government & Industrial Sales
  Develop business opportunities in government and industrial segments.
  Handle government sales, tenders, and institutional business opportunities.
  Experience with the GeM portal and tender processes will be an added advantage.
• Reporting & MIS
  Maintain accurate sales reports, customer data, and MIS.
  Track sales performance, revenue targets, market coverage, and key performance indicators.
  Share regular market feedback and performance updates with management.
  Analyze sales reports and market data to support business decisions.

Qualifications

Bachelors degree in Marketing, Business Administration, or a related field.
MBA in Marketing/Business Administration is preferred.
58 years of experience in sales leadership, preferably in the FMCG or food
manufacturing sector.
Proven experience in MT, GT, B2B, Distributor, Domestic, and HoReCa sales.
Proven ability to manage sales teams, key accounts, distribution networks,
and revenue targets.
Experience in government sales, tenders, or the GeM portal is a strong
advantage.
Proficiency in MS Office and CRM/ERP software.

Required Skills

• Strong expertise in Modern Trade (MT) and General Trade (GT).
• Strong B2B and institutional sales capabilities.
• Proven experience in Distributor and Dealer Network Management.
• Strong understanding of Domestic Sales and Market Expansion.
• Experience in developing and managing HoReCa sales and key accounts.
• Strong understanding of sales techniques, negotiation strategies, and market dynamics.
• Excellent communication and negotiation skills.
• Strong leadership and team-management abilities.
• Good analytical and decision-making skills.
• Ability to interpret sales reports, performance metrics, and market feedback.
• Strong relationship-building and business-development skills.
• Result-oriented approach with a focus on achieving revenue and growth
  objectives.
• Ability to develop channel-wise strategies and manage sales profitability.
• Strong understanding of pricing, margins, schemes, trade promotions,
  collections, and distributor economics.