Business Head | Power Cables | Mumbai

WOW Softech; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

WOW Softech is seeking an experienced Sales & Marketing Leader with deep expertise in the Cable & Wire industry to drive business growth across India. The role focuses on expanding the customer base, strengthening relationships with utilities, EPCs, and distributors, and developing new market opportunities PAN-India.

You will own the sales strategy, targets, forecasts, and MIS reporting, leveraging strong product knowledge and cross-functional collaboration to enhance market share and

Qualifications

• Experience leading sales and marketing in the cable and wire industry.
• Proven ability to drive revenue growth and market expansion.
• Strong stakeholder management with Utilities, EPCs, and distributors.

Responsibilities

• Drive overall cables business strategy with revenue growth and profitability.
• Develop and manage relationships with utilities, DISCOMs, RE developers, EPCs.
• Lead sales targets, forecasts, and MIS reporting.
• Identify and develop distributors, agents, and channel partners.
• Conduct market research and competitor analysis.
• Represent the company at conferences and industry events.
• Collaborate with cross-functional teams to align with business goals.

Skills

Sales leadership

Market growth strategy

Key account management

Negotiation skills

Channel development

B2G/B2B/B2C experience

Market research

Job description

Role Overview

We are looking for an experienced Sales & Marketing Leader with strong expertise in the Cable & Wire industry to drive business growth, expand the customer base, strengthen key relationships, and develop new market opportunities across India.

Key Responsibilities

• Drive the overall Cables business strategy, with a strong focus on revenue growth, market expansion, customer retention, and profitability.
• Possess strong product knowledge across LT/HT Cables, MV Cables, MVCC and related cable products.
• Develop and manage relationships with Transmission & Distribution Utilities, DISCOMs, RE developers, EPCs and other institutional customers across India.
• Leverage experience across B2G, B2B and B2C segments to identify and convert new business opportunities.
• Develop and maintain a strong PAN-India customer network, particularly with leading Indian EPCs. International customer exposure will be an added advantage.
• Build and execute sales and marketing strategies to achieve business objectives, increase revenue and improve market share.
• Own monthly sales targets, forecasts, business plans and MIS reporting, ensuring consistent achievement of agreed targets.
• Drive customer retention, new customer acquisition and payment collections.
• Conduct regular market research, competitor analysis and customer-needs assessment to identify emerging trends and opportunities.
• Develop strategies for entering new markets, customer segments and applications, including identifying Blue Ocean” opportunities.
• Manage key customer relationships and actively participate in strategic negotiations and closure of high-value opportunities.
• Identify and develop distributors, agents and channel partners, including commercial agreements, budgets and growth plans.
• Collaborate closely with Operations, Manufacturing, Product Development and other cross-functional teams to ensure alignment with business goals.
• Work with Operations/R&D teams on new product development based on market and customer requirements.
• Develop and execute marketing initiatives across relevant channels, including digital, print, exhibitions, conferences and industry events.
• Represent the organization at business conferences, exhibitions, technical forums and paper presentations to strengthen brand visibility and market presence.
• Build strong industry networks at multiple levels to generate new business opportunities and strategic partnerships.