Business Development Officer

Meraki-Labs; Gurugram District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Meraki Labs is seeking a Business Development & Institutional Partnerships leader to identify and engage prospective educational partners, from schools to government bodies. You will build long-term relationships with key decision-makers and expand Meraki Labs’ institutional network across education sectors.

You will travel extensively within the territory, drive outreach initiatives, and collaborate with Admissions, Academics, Operations, Product, and Marketing to convert leads into

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Science, Education, or a related discipline.
• 7-8 years experience in Market Development Officer/Centre Manager and 4-5 years in Business Development within the education/EdTech sector, preferably in the Delhi NCR zone.
• Proven track record of consistently achieving sales and business development targets.
• Strong understanding of the K-12 education ecosystem and institutional buying processes.
• Excellent communication, presentation, negotiation, and relationship management skills.
• Ability to build credibility and establish trust with educational stakeholders.
• Working knowledge of CRM platforms (Salesforce or equivalent) and Microsoft Office Suite.
• Highly self-driven, proactive, and capable of working independently and in cross-functional teams.
• Willingness to travel extensively within the assigned territory.
• Language Proficiency: English, Hindi.

Responsibilities

• Identify, map, and engage prospective educational partners.
• Build and nurture long-term relationships with school principals, administrators, coordinators, educators, coaching owners, and other key decision-makers.
• Develop new business opportunities by expanding Meraki Labs’ institutional network and market presence.
• Plan and execute high-impact outreach initiatives such as school workshops, career guidance sessions, student engagement activities, parent seminars, and community events.
• Represent Meraki Labs at education fairs, conferences, exhibitions, networking events to generate leads.
• Conduct compelling presentations and demonstrations of Meraki Labs’ programs, products, and solutions.
• Clearly communicate value proposition, learning outcomes, and competitive advantages to prospective partners.
• Collaborate with Admissions, Academics, Operations, Product, and Marketing for seamless execution.
• Generate high-quality enquiries and ensure timely, accurate CRM entry.
• Track lead lifecycle and maintain data integrity for follow-up and conversion.
• Provide regular updates on lead status, pipeline, and market insights.
• Monitor industry trends, competitors, policy developments, and opportunities in education.

Skills

CRM experience

Educational sales

K-12 knowledge

Communication skills

Travel willingness

English & Hindi

Independent work

Cross-functional collaboration

Education

Bachelor's degree

Master's degree (preferred)

Tools

Salesforce

MS Office

Job description

About the Company

Meraki Labs Venture - (Olympiz) is dedicated to enhancing educational experiences through innovative solutions. Our mission is to empower students and educators by providing high-quality educational programs and resources. We foster a culture of collaboration, creativity, and continuous improvement.

About the Role

The Business Development & Institutional Partnerships role involves identifying, mapping, and engaging prospective educational partners, including schools, private coaching institutes, tuition centres, and government educational bodies. The position focuses on building and nurturing long-term relationships with key decision-makers in the education sector.

Responsibilities

• Identify, map, and engage prospective educational partners.

• Build and nurture long-term relationships with school principals, administrators, coordinators, educators, coaching owners, and other key decision-makers.

• Develop new business opportunities by expanding Meraki Labs’ institutional network and market presence.

• Plan and execute high-impact outreach initiatives such as:

• School workshops and career guidance sessions

• Student engagement activities

• Parent seminars

• Residential society activations

• Promotional campaigns and community events

• Represent Meraki Labs at education fairs, conferences, exhibitions, networking events, and other promotional platforms to generate qualified leads and enhance brand visibility.

• Conduct compelling presentations and demonstrations of Meraki Labs’ educational programs, products, and solutions.

• Clearly communicate the value proposition, learning outcomes, and competitive advantages to prospective partners.

• Collaborate effectively with internal teams, including Admissions, Academics, Operations, Product, and Marketing, to ensure seamless execution of business initiatives.

• Generate high-quality enquiries and ensure timely, accurate entry into the CRM system.

• Track the complete lead lifecycle and maintain data integrity for effective follow-up and conversion.

• Provide regular updates on lead status, conversion funnel, and market insights.

• Monitor industry trends, competitor activities, policy developments, and emerging opportunities within the education sector.

• Gather market feedback and recommend actionable strategies to improve business performance and customer engagement.

• Achieve and consistently exceed assigned business targets and Key Performance Indicators (KPIs).

• Ensure compliance with company policies, operational processes, and reporting standards.

• Submit periodic activity reports, pipeline reviews, and business performance updates to management.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Science, Education, or a related discipline.

• Minimum 7-8 years of experience (Market Development Officer / Centre Manager) and 4-5 Years for Business Development Officer in Business Development, Sales, or Institutional Partnerships within the education or EdTech sector, preferably in the Delhi NCR zone.

• Proven track record of consistently achieving or exceeding sales and business development targets.

• Strong understanding of the K-12 education ecosystem, coaching industry, and institutional buying processes.

• Excellent communication, presentation, negotiation, and relationship management skills.

• Ability to build credibility and establish trust with educational stakeholders.

• Working knowledge of CRM platforms (Salesforce or equivalent) and Microsoft Office Suite.

• Highly self-driven, proactive, and capable of working independently as well as within cross-functional teams.

• Willingness to travel extensively within the assigned territory.

• Language Proficiency: English, Hindi.

Preferred Skills

• Master’s degree in Business, Marketing, Education, or a related field.

• Experience in the EdTech industry or education services.

• Existing professional network within schools, coaching institutes, or the education ecosystem.