Business Development Officer

Meraki-Labs; Gurugram District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Meraki Labs Venture - (Olympiz) is seeking a Business Development & Institutional Partnerships professional in the Delhi NCR region. You will identify, map, and engage schools, coaching institutes, and government bodies to grow the institutional network.

You will build relationships with key decision-makers, plan high-impact outreach, and collaborate with internal teams to drive leads, conversions, and market visibility. English and Hindi proficiency essential, with extensive travel expected.

Qualifications

• Bachelor’s degree required in business, marketing, science, education, or related field.
• 7–8 years in market development/centre management and 4–5 years in business development within education or EdTech, preferably Delhi NCR.
• Proven track record of meeting or exceeding sales and business targets.
• Strong understanding of the K-12 education ecosystem, coaching industry, and institutional buying processes.
• Excellent communication, presentation, negotiation and relationship management skills.
• Ability to build credibility with educational stakeholders.
• Working knowledge of CRM platforms and MS Office.
• Highly self-driven, proactive, and able to work independently or with cross-functional teams.
• Willingness to travel extensively within the assigned territory.
• Languages: English, Hindi.

Responsibilities

• Identify, map, and engage prospective educational partners.
• Build long-term relationships with school principals and educators.
• Develop new business opportunities by expanding Meraki Labs' institutional network.
• Plan and execute outreach initiatives like school workshops, career guidance, student engagement, and parent seminars.
• Represent Meraki Labs at education fairs and events to generate leads.
• Demonstrate Meraki Labs' programs and communicate value propositions clearly.
• Collaborate with Admissions, Academics, Operations, Product, and Marketing for seamless execution.
• Generate high-quality enquiries and maintain CRM data; track lead lifecycles.

Skills

K-12 education knowledge

CRM knowledge (Salesforce)

Communication skills

Travel willingness

English & Hindi language proficiency

Education

Bachelor's degree in Business/Marketing/Education

Master's degree in Business/Marketing/Education

Tools

Salesforce

Job description

About the Company

Meraki Labs Venture - (Olympiz) is dedicated to enhancing educational experiences through innovative solutions. Our mission is to empower students and educators by providing high-quality educational programs and resources. We foster a culture of collaboration, creativity, and continuous improvement.

About the Role

The Business Development & Institutional Partnerships role involves identifying, mapping, and engaging prospective educational partners, including schools, private coaching institutes, tuition centres, and government educational bodies. The position focuses on building and nurturing long-term relationships with key decision-makers in the education sector.

Responsibilities

• Identify, map, and engage prospective educational partners.

• Build and nurture long-term relationships with school principals, administrators, coordinators, educators, coaching owners, and other key decision-makers.

• Develop new business opportunities by expanding Meraki Labs' institutional network and market presence.

• Plan and execute high-impact outreach initiatives such as:

• School workshops and career guidance sessions

• Student engagement activities

• Parent seminars

• Residential society activations

• Promotional campaigns and community events

• Represent Meraki Labs at education fairs, conferences, exhibitions, networking events, and other promotional platforms to generate qualified leads and enhance brand visibility.

• Conduct compelling presentations and demonstrations of Meraki Labs' educational programs, products, and solutions.

• Clearly communicate the value proposition, learning outcomes, and competitive advantages to prospective partners.

• Collaborate effectively with internal teams, including Admissions, Academics, Operations, Product, and Marketing, to ensure seamless execution of business initiatives.

• Generate high-quality enquiries and ensure timely, accurate entry into the CRM system.

• Track the complete lead lifecycle and maintain data integrity for effective follow-up and conversion.

• Provide regular updates on lead status, conversion funnel, and market insights.

• Monitor industry trends, competitor activities, policy developments, and emerging opportunities within the education sector.

• Gather market feedback and recommend actionable strategies to improve business performance and customer engagement.

• Achieve and consistently exceed assigned business targets and Key Performance Indicators (KPIs).

• Ensure compliance with company policies, operational processes, and reporting standards.

• Submit periodic activity reports, pipeline reviews, and business performance updates to management.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Science, Education, or a related discipline.

• Minimum 7-8 years of experience (Market Development Officer / Centre Manager) and 4-5 Years for Business Development Officer in Business Development, Sales, or Institutional Partnerships within the education or EdTech sector, preferably in the Delhi NCR zone.

• Proven track record of consistently achieving or exceeding sales and business development targets.

• Strong understanding of the K-12 education ecosystem, coaching industry, and institutional buying processes.

• Excellent communication, presentation, negotiation, and relationship management skills.

• Ability to build credibility and establish trust with educational stakeholders.

• Working knowledge of CRM platforms (Salesforce or equivalent) and Microsoft Office Suite.

• Highly self-driven, proactive, and capable of working independently as well as within cross-functional teams.

• Willingness to travel extensively within the assigned territory.

• Language Proficiency: English, Hindi.

Preferred Skills

• Master's degree in Business, Marketing, Education, or a related field.

• Experience in the EdTech industry or education services.

• Existing professional network within schools, coaching institutes, or the education ecosystem.