Business Development Manager - Consumer Electronics Bruhm

Mohinani Group; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Mohinani Group in Mumbai is seeking a Business Development Manager for Consumer Electronics, Home Appliances and related electrical products.

You will drive market expansion by establishing distribution networks in Africa, the Middle East and Southeast Asia, manage key client relationships, and coordinate with marketing, logistics and product teams to grow revenue and market share.

Qualifications

• 5 to 10 years’ experience in Africa required.
• Experience in consumer electronics and home appliance sales is beneficial.
• Excellent communication and negotiation skills in English.

Responsibilities

• Drive market expansion by setting up distribution networks across Africa and Middle East for CE and home appliances.
• Coordinate with partners to penetrate new markets and launch product portfolios.
• Analyze markets, assess competition, and formulate strategies to grow revenue.
• Manage budgets, sales targets, and dealer networks to achieve profitability.
• Lead cross-functional collaboration with marketing, logistics, and product teams.

Skills

Communication

Negotiation

Planning

Leadership

Education

Postgraduate in International Trade/Sales/Marketing

Job description

Become a part of Mohinani's team, where your skills contribute to meaningful impact and growth.

Business Development Manager - Consumer Electronics Bruhm

Business Unit: Others

Job Location:

Sales And Marketing, Consumer Durables & Auto

Reports to: Head International Sales

Role Summary: The Business development Manager will manage this role for Consumer Electronics, Home Appliances, Kitchen Appliances, Electrical products.

Educational Qualification: Post Graduate Degree/Diploma in International Trade/Sales/Marketing

Market Expansion:

• Setting up distribution network and establishing brand in Africa, Middel East, South East Asia for consumer electronics and home appliance products. (LED’s, AC, REF, Chest Freezer, Washing Machine, Microwave Oven, Gas Cooker etc.)
• Tapping new markets geographically and coordinating with partners to penetrate CEHA segments, as well as launching product portfolio with innovative products.
• Conducting market analysis to understand competition and facilitating the formulation of strategies to counter competition.
• Identifying & developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.
• Pricing & Contract negotiation, retail distribution, inventory management across the distributors & retail stores.
• Spearheading complete CEHA business in the assigned country with profitability management, forecasting monthly/ annual sales targets, & executing them in a given timeframe.
• Manage yearly budgets, quarterly sales promotions with dealer partners network & contract negotiations with modern trades/Hypermarkets.

Customer & Partner Management:

• Serve as primary point of contact for key client & distributor.
• Address customer inquires, resolve issues, & ensure high satisfaction.
• Work closely with marketing, logistics, & product team to align sales strategies.
• Provide market feedback to improve product offering and marketing plans
• Conducting market analysis to understand competition and facilitating the formulation of strategies to counter competition.

Knowledge and Experience:

• 5 to 10 years’ experience in Africa is must, work in Consumer electronics & home appliance sales & marketing will be a benefit.
• Working in Kenya, Tanzania, Uganda, Ethiopia, Rwanda, South Africa etc will be added advantage.
• Initiative taker with the ability to build the team.
• Good communication skills in English.
• Strong planning and negotiation skills
• Good sense of integrity, independent working
• Good Problem-Solving Skill

Other Requirements:

• Travel frequently (up to 30%) within Africa and the Middle East to meet clients, attend trade shows, and explore new markets.