Business Development Manager

Adwallz; Mumbai Suburban; Hybrid; INR 350,000 - 520,000; Full time

Job summary

Adwallz is seeking a results-driven B2B outbound specialist to build targeted lead lists, run email and LinkedIn campaigns, and hand over qualified opportunities to the sales team. You will validate contacts, track outreach, and collaborate with marketing to refine messaging.

The role requires strong English and Hindi communication, familiarity with LinkedIn, Apollo.io, and popular CRMs, plus a willingness to learn and adapt in a fast-paced AdTech environment.

Qualifications

• Research decision-makers (CMO, Brand Head, Marketing Manager) at target companies.
• Use LinkedIn and Apollo.io to build targeted lead lists by company size, city/region, and industry.
• Validate contact details (email, phone, designation) before adding leads to the pipeline.
• Identify target accounts and key decision-makers using LinkedIn, Apollo.io, and other databases.
• Support outbound campaigns via email and LinkedIn with approved messaging and sequences.
• Cold call marketing leaders to introduce Adwallz AI-powered advertising platform.
• Send personalized emails and connect with prospects on LinkedIn.
• Coordinate with Cold Calling and Sales teams for handover when a prospect shows intent.
• Understand client requirements, sector, and likely campaign fit.
• Assess campaign potential and indicative budget before qualifying opportunities.
• Qualify opportunities with context in the CRM before handing over to sales.
• Maintain leads in CRM and track outreach activity and status.
• Keep pipeline data clean, current, and audit-ready.

Responsibilities

• Research and identify decision-makers at target accounts.
• Build lead lists using LinkedIn and Apollo.io based on criteria.
• Validate contact details before adding leads to CRM.
• Coordinate with sales for timely handover of qualified leads.
• Execute outbound campaigns via email and LinkedIn with approved messaging.
• Engage prospects through cold calling and personalized emails.
• Qualify opportunities with clear context in the CRM.
• Maintain and cleanse CRM data for pipeline hygiene.
• Share market feedback to improve targeting and messaging.

Skills

LinkedIn

Sales Navigator

Apollo.io

CRM usage

Excel / Sheets

English

Hindi

Cold calling

B2B sales

Education

MBA / Marketing / Mass Comm / Business

Bachelor's degree

Tools

LinkedIn Sales Navigator

Apollo.io

Pipedrive

HubSpot

Zoho

Excel/Google Sheets

Job description

Key Responsibilities

Prospect Research & List Building

• Research and identify marketing & brand decision-makers (CMO, Brand Head, Marketing Manager) at target companies.
• Use LinkedIn and Apollo.io to build targeted lead lists filtered by company size, city/region, and industry vertical.
• Validate contact details email, phone, designation before adding leads to the active pipeline.
• Identify target companies and key decision-makers using LinkedIn, Apollo.io, and other industry databases.

Outbound Prospecting & Engagement

• Support and execute outbound campaigns via email and LinkedIn outreach using approved messaging and sequences.
• Cold call marketing leaders to introduce Adwallzs AI-powered advertising platform.
• Send personalized email campaigns and connect with prospects via LinkedIn.
• Coordinate with the Cold Calling and Sales teams for smooth lead handover once a prospect shows intent.

Lead Qualification

• Understand client requirements, sector, and likely campaign fit.
• Assess campaign potential and indicative budget before qualifying an opportunity.
• Qualify opportunities clearly before handing them over to the sales team, with context captured in the CRM.

CRM Management & Pipeline Hygiene

• Maintain and update leads in CRM (Pipedrive / HubSpot / Zoho / Google Sheets, depending on stage of rollout).
• Track outreach activity, response status, and follow-ups for every lead in the pipeline.
• Keep pipeline data clean, current, and audit-ready no orphaned or stale records.

Cross-Functional Coordination

• Work closely with sales and marketing to align target accounts, messaging, and campaign timing.
• Hand over qualified leads with full context so the sales team can move quickly to close.
• Share market and prospect feedback that can improve targeting and messaging over time.

Skills & Qualifications Required

• Basic to intermediate knowledge of LinkedIn (search, filters, messaging); LinkedIn Sales Navigator experience preferred for candidates with prior B2B sales experience.
• Apollo.io or similar B2B contact databases hands-on experience preferred, willingness to learn essential.
• Comfortable working with Excel / Google Sheets for tracking and reporting.
• Willingness to learn and use CRM tools (Pipedrive, HubSpot, or Zoho).
• Excellent written communication in English; strong verbal English & Hindi required for candidates handling outbound calling.
• Cold calling and B2B sales prospecting experience preferred for candidates with 15 years of experience; not required for entry-level/internship candidates.
• Genuine interest in B2B sales, marketing, AdTech, or media/SaaS.
• MBA / Marketing / Mass Comm / Business background, or a graduate/professional with relevant B2B sales exposure.