Outbound Automation and Lead Generation Specialist

Sphere Global Solutions; Sahibzada Ajit Singh Nagar; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Performance Bonus

Job summary

A leading B2B solutions provider in Punjab seeks an Outbound Automation & Lead Generation Specialist. This role involves optimizing automation workflows and executing multi-channel campaigns to drive lead generation. The ideal candidate has 4-5 years of B2B experience, particularly with Apollo.io, and excellent English skills. Opportunities for fast-tracked promotion to SDR Manager are available, emphasizing both ownership of automation strategies and team growth.

Qualifications

• 4–5 years in Business Development, Lead Generation, SDR, or similar B2B roles.
• Strong, practical command of Apollo.io for workflows and reporting.
• Experience with multi-channel outreach and cold outbound strategies.
• Growth path to SDR Manager.

Responsibilities

• Own Apollo.io setup end-to-end including sequences and CRM sync.
• Build segmented prospect lists and manage outreach campaigns.
• Track key campaign metrics and optimize outreach performance.
• Execute personalised, multi‑channel outbound campaigns across email, calls, and LinkedIn.
• Manage all follow‑ups & nurture paths to maximise conversion.
• Track and optimise key campaign metrics: open rates, CTR, replies, positive responses, meetings booked, and bounce rates.
• Maintain strong data hygiene and ensure accurate CRM/Apollo records at all times.
• Collaborate with sales & marketing to refine ICP, messaging frameworks, and target lists.
• Provide regular, data‑driven reports on outreach performance and pipeline contribution.

Skills

Strong practical command of Apollo.io

Experience using Reply.io or Clay

Excellent spoken & written English

Hands-on experience with cold outbound

Strong analytical mindset

Tools

Apollo.io

Reply.io

Clay

HubSpot

Salesforce

Zoho

Job description

Outbound Automation and Lead Generation Specialist

We are hiring an Outbound Automation & Lead Generation Specialist with strong B2B experience and deep hands‑on expertise in Apollo.io. You will build and optimise outbound automation workflows, run multi‑channel outreach, and drive predictable pipeline creation.

Fluent English is mandatory.

This role has a clear growth path to SDR Manager with ownership of the organisation’s outbound automation strategy.

Experience

4–5 years in Business Development, Lead Generation, SDR, or similar B2B roles.

Location

Mohali, India (Markets: US, UK, India)

Compensation

TBC + Performance Bonus

Key Responsibilities

• Own Apollo.io setup end‑to‑end: sequences, workflows, delays, sending schedules, mailbox integration, domain warm‑up, and CRM sync.
• Build segmented prospect lists using persona filters, technographics, intent data, and enrichment tools.
• Leverage additional automation platforms such as Reply.io, Clay, or similar tools to scale outreach and enrichment workflows.
• Execute personalised, multi‑channel outbound campaigns across email, calls, and LinkedIn.
• Manage all follow‑ups & nurture paths to maximise conversion.
• Track and optimise key campaign metrics: open rates, CTR, replies, positive responses, meetings booked, and bounce rates.
• Maintain strong data hygiene and ensure accurate CRM/Apollo records at all times.
• Collaborate with sales & marketing to refine ICP, messaging frameworks, and target lists.
• Provide regular, data‑driven reports on outreach performance and pipeline contribution.

Performance KPIs

• Meetings Booked
• Sequences Launched
• Reply Rate
• Positive Replies
• Bounce Rate
• List Accuracy

Required Skills

• Strong, practical command of Apollo.io (sequences, workflows, enrichment, reporting).
• Experience using Reply.io, Clay, or similar outbound automation and enrichment platforms.
• Excellent spoken & written English (non‑negotiable).
• Hands‑on experience with cold outbound, personalisation, deliverability management, and A/B testing.
• Strong analytical mindset and ability to manage multiple outbound streams.

Good to Have

• Multi‑channel outbound experience (Email + Calls + LinkedIn).
• Familiarity with CRMs: HubSpot, Salesforce, or Zoho.
• Understanding of ICP refinement, intent data, and sales funnels.
• Experience with omnichannel automation tools and data orchestration workflows.

Growth Opportunities

• Fast‑track promotion to SDR Manager.
• Ownership of outbound automation and experimentation strategy.
• Expansion into ABM, intent‑driven outreach & omnichannel workflows.
• Opportunity to mentor junior SDRs as the team scales.