Business Development Manager

Inner Eye Consultancy Services; Kolkata District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Inner Eye Consultancy Services LLP is seeking a Business Development Manager to identify, engage, and convert potential clients for digital marketing services in India. You will lead lead generation, conduct client meetings, pitch services, close deals, and maintain robust relationships to drive growth.

The ideal candidate brings 8–10 years of BD/Sales experience, preferably in digital marketing, and excels in communication and negotiation to meet monthly and quarterly targets.

Qualifications

• 8-10 years of experience in business development, sales, or client acquisition.
• 2+ years in digital marketing or related service industries is preferred.
• Excellent communication and relationship-building skills.

Responsibilities

• Lead Generation & Prospecting: Research, identify, and reach out to potential clients through digital platforms, networking, and cold calling.
• Client Engagement & Conversion: Present digital marketing solutions, conduct meetings, negotiate, and close deals.
• Client Relationship Management: Build and maintain long-term client relationships and handle inquiries or escalations.
• Collaboration with Marketing Team: Coordinate with internal teams to tailor proposals and align client expectations with deliverables.
• Revenue & Target Achievement: Meet monthly and quarterly sales targets with a structured reporting mechanism.

Skills

Lead generation

Client engagement

Negotiation

Communication

Tools

HubSpot

Zoho CRM

Job description

JOB PROFILE OF Business Development Manager - IT SALES & MARKETING

Job Title / Designation: Business Development Manager

Name of Organization: Inner Eye Consultancy Services LLP (Mendine Group of Companies)

Job Objective
We are looking for a Business Development Manager to identify, engage, and convert potential clients for digital marketing services. The candidate will be responsible for lead generation, client meetings, pitching services, closing deals, and maintaining strong relationships with clients to support business growth.

Experience: 8-10 years in Business Development, Sales, or Client Acquisition, preferably in Digital Marketing or related service industries.

Job Responsibilities

• Lead Generation & Prospecting : Research, identify, and reach out to potential clients through digital platforms, networking, and cold calling.
• Client Engagement & Conversion : Present digital marketing solutions to clients, conduct meetings, negotiate, and close deals.
• Client Relationship Management : Build and maintain strong, long-term client relationships and handle inquiries or escalations.
• Collaboration with Marketing Team : Coordinate with internal teams to tailor proposals and align client expectations with deliverables.
• Revenue & Target Achievement : Meet monthly and quarterly sales targets with a structured reporting mechanism.

Technical Scope of Work

• Knowledge of Digital Marketing Services : SEO, SEM, Social Media Marketing, Email Campaigns, etc.
• CRM Tools : Familiarity with tools like HubSpot, Zoho, or similar platforms.
• Proposal Writing : Drafting of quotations, service pitches, and client-specific marketing solutions.

Administrative Scope of Work

• Maintain client interaction records and update CRM tools.
• Weekly reporting of business development activities to reporting authority.
• Coordination with execution teams for onboarding and campaign tracking.
• Team handling for junior officers in IT Sales

Soft Skills

• Strong verbal and written communication.
• Negotiation and persuasion skills.
• Proactive, self-driven, and target-oriented.
• Time management and multi-tasking ability.
• Team collaboration and relationship-building.