Business Development Manager

Iswarya Fertility Center; Karnataka; Hybrid; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Incentives

Field travel

Job summary

Iswarya Fertility Center in India seeks an experienced Business Development Manager (BDM) to drive growth, build referral networks, and foster strategic relationships with doctors, hospitals, clinics, and diagnostic centers for IVF & fertility services.

You will develop strategies to meet monthly and annual targets, visit partners, and coordinate with marketing and admin teams to ensure smooth patient conversion and revenue generation.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Healthcare Management, Life Sciences, or related field.
• 2–5 years of experience in healthcare business development, medical sales, hospital marketing, IVF/fertility, diagnostics, or related field.
• Experience in doctor referral management and hospital/clinic business development preferred.

Responsibilities

• Develop and execute business development strategies to achieve targets.
• Build and maintain relationships with gynecologists, physicians, hospitals, clinics, and healthcare professionals.
• Identify new referral sources and opportunities.
• Visit doctors, hospitals, clinics, and referral partners regularly.
• Generate qualified patient referrals for IVF, IUI, fertility consultations, and related services.
• Coordinate with branches and marketing teams for patient conversion and follow-up.

Skills

Communication

Negotiation

Networking

Presentation skills

Education

Bachelor's degree in Business Administration / Marketing / Healthcare Management / Life Sciences / related field

Tools

MS Excel

CRM

HRMS

Job description

Job Description Business Development Manager (BDM)

Department: Business Development / Marketing
Industry: IVF & Fertility Healthcare
Position: Business Development Manager (BDM)
Location: As per business requirement
Reporting To: Regional / Zonal Business Head

Job Summary

We are looking for an experienced and target-oriented Business Development Manager (BDM) to drive business growth, strengthen referral networks, and develop strategic relationships with doctors, hospitals, clinics, diagnostic centres, and other healthcare partners for our IVF & Fertility Centre.

Key Responsibilities

• Develop and execute business development strategies to achieve monthly and annual targets.
• Build and maintain strong professional relationships with Gynaecologists, General Physicians, Hospitals, Clinics, and Healthcare Professionals.
• Identify and develop new referral sources and potential business opportunities.
• Conduct regular visits to doctors, hospitals, clinics, and referral partners.
• Generate qualified patient referrals for IVF, IUI, fertility consultations, and related services.
• Promote the centre's fertility and reproductive healthcare services ethically and professionally.
• Manage and strengthen existing doctor and referral networks.
• Track referral leads, conversions, follow-ups, and business performance.
• Coordinate with Branch Admin, Doctors, Counsellors, and Corporate/Marketing teams for smooth patient conversion and follow-up.
• Conduct doctor meetings, CME programs, awareness activities, and professional engagement initiatives.
• Monitor competitor activities, market trends, and business opportunities within the assigned territory.
• Prepare daily/weekly/monthly reports on field visits, leads, referrals, conversions, and revenue.
• Ensure all business development activities comply with company policies and applicable healthcare regulations.
• Achieve assigned lead generation, referral, conversion, and revenue targets.

Key Performance Indicators (KPIs)

• New doctor/referral partner acquisition
• Active referral network
• Number of qualified patient referrals
• Referral-to-consultation conversion
• IVF/IUI treatment conversions
• Revenue generated from assigned territory
• Monthly target achievement
• Doctor/partner engagement and retention
• Field visit and reporting discipline

Eligibility

• Bachelor's degree in Business Administration, Marketing, Healthcare Management, Life Sciences, or a related field.
• 2–5 years of experience in healthcare business development, medical sales, hospital marketing, IVF/fertility, diagnostics, or a related field.
• Experience in doctor referral management and hospital/clinic business development will be preferred.
• Strong communication, negotiation, networking, and presentation skills.
• Willingness to travel extensively within the assigned territory.
• Strong target orientation and relationship-management skills.

Preferred Skills

• Healthcare / IVF industry knowledge
• Doctor and hospital networking
• Lead generation and conversion
• Territory management
• Sales & business development
• Negotiation and communication
• Reporting and MIS
• Team coordination
• MS Excel / CRM / HRMS or relevant reporting tools

Compensation

Salary: As per experience and industry standards
Incentives: Performance-based incentives applicable as per company policy.

Note:

The role involves extensive field travel and regular interaction with doctors, hospitals, clinics, and referral partners.