Business Development Manager

Stratist; Bengaluru; On-site; INR 711,000 - 852,000; Full time

Job summary

Stratist in Bengaluru is seeking a proactive Business Development professional to drive growth in the healthcare sector. You will identify opportunities, generate leads, build relationships with hospitals, clinics, doctors, and corporate clients, and shape partnerships that expand the organisation's market presence.

You will develop strategies to increase referrals, manage CRM records, and coordinate with marketing, clinical, and finance teams to deliver timely service.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Healthcare Management, or a related field.
• 5–6 years of experience in business development, sales, marketing, or healthcare relationship management.
• Experience in hospital marketing, doctor relationship management, or healthcare business development will be an advantage.
• Excellent communication, interpersonal, presentation, and negotiation skills.
• Ability to generate leads, build professional networks, and convert prospects into business opportunities.
• Strong networking, analytical, and problem-solving abilities.
• Proficiency in Microsoft Office and CRM tools.
• Willingness to travel for client meetings, hospital visits, and business development activities.

Responsibilities

• Identify market trends, competitor activities, and potential business opportunities in the healthcare sector.
• Analyse market demand and identify new client segments and referral sources.
• Develop strategies to increase patient referrals and expand the organisation's market presence.
• Identify and approach potential clients, hospitals, clinics, doctors, corporate organisations, and healthcare partners.
• Generate business leads through networking, field visits, cold calling, email campaigns, and industry events.
• Develop and maintain a database of prospective clients and referral partners.
• Build and maintain strong relationships with doctors, hospitals, healthcare professionals, corporate clients, and referral partners.
• Conduct regular client visits and follow-ups to strengthen professional relationships.
• Address client queries and coordinate with internal teams to ensure timely service delivery.
• Develop and implement business development strategies to achieve monthly and quarterly targets.
• Identify opportunities to increase patient admissions, referrals, and healthcare service utilisation.
• Prepare business proposals, presentations, quotations, and service agreements.
• Negotiate commercial terms and establish mutually beneficial business partnerships.
• Promote the organisation's healthcare services to potential clients and referral partners.
• Coordinate with the marketing team for promotional activities, campaigns, and healthcare awareness programmes.
• Represent the organisation at meetings, networking events, and industry conferences.
• Coordinate with clinical, operations, marketing, and finance teams to support business development initiatives.
• Maintain accurate records of leads, client visits, referrals, conversions, and business revenue.
• Update the CRM system and submit regular business development reports to management.
• Monitor performance against assigned targets and recommend improvements.

Skills

Networking

Communication

Negotiation

Presentation

Education

Bachelor's degree in Business Administration

Healthcare Management or related field

Tools

CRM tools

Microsoft Office

Job description

At Stratist, we believe that healthcare should grow with purpose. We partner with hospitals, clinics, startups, and healthcare professionals to help them scale — ethically, creatively, and smartly. Our work blends marketing expertise, innovative technology, streamlined systems, and the power of people to drive measurable, meaningful results.

We’re not just consultants — we’re collaborators. We listen, understand, and craft solutions tailored to each partner’s vision and challenges. Whether it’s building a brand patients trust, implementing efficient workflows, or launching impactful campaigns, we approach every project with passion and precision.

Joining Stratist means being part of a team that values curiosity, accountability, and continuous growth. Here, you’ll have the opportunity to work on exciting projects that shape the future of healthcare, alongside professionals who are as committed to excellence as they are to making a positive impact.

Our Promise: Grow with integrity. Innovate with empathy. Deliver with excellence.

Job Description

About Stratist People

We at, Stratist People focuses on helping healthcare organisations build and retain dependable teams through talent acquisition, leadership hiring, onboarding, learning and development and through structured HR systems.

As a healthcare growth partner, Stratist works with healthcare organisations to strengthen the systems that support their growth. Its role extends beyond recruitment to include building effective processes, developing team capabilities and supporting operational improvements. Through its work across strategy, technology, marketing and operations, Stratist helps healthcare businesses create a stronger foundation for sustainable growth.

By bringing together people, processes and practical execution, Stratist aims to help healthcare organisations build teams and systems that support both organisational goals and the people they serve.

Role Summary

Responsible for identifying new business opportunities, generating leads, building strong client relationships, developing strategic partnerships, and driving business growth in the healthcare sector to achieve revenue targets and expand the organisation's market presence.

1. Responsibilities

Market Research and Business Planning

Identify market trends, competitor activities, and potential business opportunities in the healthcare sector.

Analyse market demand and identify new client segments and referral sources.

Develop strategies to increase patient referrals and expand the organisation's market presence.

Lead Generation and Client Acquisition

Identify and approach potential clients, hospitals, clinics, doctors, corporate organisations, and healthcare partners.

Generate business leads through networking, field visits, cold calling, email campaigns, and industry events.

Develop and maintain a database of prospective clients and referral partners.

Client Relationship Management

Build and maintain strong relationships with doctors, hospitals, healthcare professionals, corporate clients, and referral partners.

Conduct regular client visits and follow-ups to strengthen professional relationships.

Address client queries and coordinate with internal teams to ensure timely service delivery.

Business Development and Revenue Growth

Develop and implement business development strategies to achieve monthly and quarterly targets.

Identify opportunities to increase patient admissions, referrals, and healthcare service utilisation.

Prepare business proposals, presentations, quotations, and service agreements.

Negotiate commercial terms and establish mutually beneficial business partnerships.

Marketing and Brand Promotion

Promote the organisation's healthcare services to potential clients and referral partners.

Coordinate with the marketing team for promotional activities, campaigns, and healthcare awareness programmes.

Represent the organisation at meetings, networking events, and industry conferences.

Coordination and Reporting

Coordinate with clinical, operations, marketing, and finance teams to support business development initiatives.

Maintain accurate records of leads, client visits, referrals, conversions, and business revenue.

Update the CRM system and submit regular business development reports to management.

Monitor performance against assigned targets and recommend improvements.

Key Performance Indicators (KPIs)

Performance will be evaluated based on the following parameters:

Number of new leads generated per month.

Number of new clients and referral partners acquired.

Number of new business tie‑ups and partnerships established.

Patient referrals and admissions generated through business development activities.

Lead conversion rate.

Revenue generated against assigned targets.

Client relationship management and retention.

Timely submission of reports and maintenance of CRM records.

Achievement of monthly and quarterly business development targets.

Personal Attributes

Self‑motivated and target‑oriented.

Professional and confident in client interactions.

Strong relationship‑building and networking skills.

Proactive in identifying new business opportunities.

Accountable for achieving assigned targets.

Committed to maintaining professional ethics and organisational values.

Requirements

Bachelor's degree in Business Administration, Marketing, Healthcare Management, or a related field.

5–6 years of experience in business development, sales, marketing, or healthcare relationship management.

Experience in hospital marketing, doctor relationship management, or healthcare business development will be an advantage.

Excellent communication, interpersonal, presentation, and negotiation skills.

Ability to generate leads, build professional networks, and convert prospects into business opportunities.

Strong networking, analytical, and problem‑solving abilities.

Proficiency in Microsoft Office and CRM tools.

Willingness to travel for client meetings, hospital visits, and business development activities.

• An opportunity to drive business growth in the healthcare sector
  
• Build strong professional relationships with hospitals, doctors, and healthcare partners
  
• Opportunities for professional development and career growth
  
• Work in a collaborative and growth‑oriented environment
  
• Salary: Up to ₹70,000 per month, depending on experience.
  

Disclaimer: The information provided in this job posting is subject to change based on the hiring organisation’s requirements and policies. You may request the detailed job description (JD) and benefits before accepting the offer.