Business Development Manager

Growth For Impact; Bareilly; On-site; INR 600,000 - 900,000; Full time

Job summary

Growth For Impact in Bareilly, India, seeks a seasoned Business Development Lead to drive on-ground marketing and growth initiatives. You will build and lead local teams, generate leads, and ensure revenue targets are met through strategic BTL activities.

You will collaborate with Marketing and Sales, manage budgets and vendors, and present insights to senior stakeholders to optimize ROI of field campaigns.

Qualifications

• 6–9 years of experience in BD/BTL marketing or growth roles.
• Proven experience in managing and scaling on-ground teams.
• Strong leadership and coaching skills.
• Excellent verbal and written communication.
• Hands-on experience in executing BTL campaigns.
• Understanding of sales funnels and ROI measurement.
• Willingness to be on the field and lead from the front.
• MBA/MM in related field is preferred.

Responsibilities

• Perform onground market research to identify new business opportunities and catchment areas.
• Plan, execute, and optimize BTL marketing activities such as roadshows, kiosks, events, referrals, and local partnerships.
• Create and implement business development strategies based on local demographics and market trends.
• Lead and manage onfield marketing and business development teams to achieve leads and revenue targets.
• Oversee daily onground activities, ensure productivity and performance tracking.
• Build relationships with customers, channel partners, RWAs, brokers, and local stakeholders.
• Coordinate with Marketing and Sales for lead handover and conversion.
• Train and mentor team on pitch delivery, objection handling, and closure techniques.
• Monitor lead quality and ROI of BTL initiatives.
• Present market insights and actionable recommendations to senior stakeholders.
• Ensure branding, visibility, and compliance across all on-field activities.
• Manage budgets and vendor coordination for BTL campaigns and activations.
• Participate in reviews, planning meetings, and field audits to improve execution.
• Maintain and update customer and lead data in CRM systems.
• Prepare regular MIS reports on business development activities and revenue contribution.

Skills

Leadership

People management

Coaching

Verbal communication

Written communication

Market analysis

On-ground execution

Education

Master's in Business Management / Marketing / Sales

Job description

ROLE

• – Perform onground market research to identify new business opportunities, catchment areas, and prospective customers


• – Plan, execute, and optimize BTL marketing activities such as roadshows, society activations, kiosks, events, referrals, and local partnerships


• – Create and implement business development strategies based on local demographics, market trends, competition analysis, and customer behavior


• – Lead and manage onfield marketing and business development teams to achieve lead generation and revenue targets


• – Oversee daily onground activities, ensure productivity, discipline, and performance tracking of the team


• – Build strong relationships with customers, channel partners, RWAs, brokers, and other local stakeholders to drive sustained business opportunities


• – Coordinate closely with Marketing and Sales teams to ensure seamless lead handover and conversion


• – Train, mentor, and guide team members on pitch delivery, objection handling, customer engagement, and closure techniques


• – Monitor lead quality, conversion ratios, and campaign effectiveness to improve ROI of BTL initiatives


• – Present market insights, performance reports, and actionable recommendations to senior stakeholders


• – Ensure proper branding, visibility, and compliance across all on-field marketing activities


• – Manage budgets and vendor coordination for BTL campaigns and on‑ground activations


• – Participate in reviews, planning meetings, training sessions, and field audits to improve execution excellence


• – Maintain and update customer and lead data in CRM systems


• – Prepare regular MIS reports on business development activities, team performance, and revenue contribution

REQUIREMENTS

• – 6–9 years of relevant experience in Business Development, BTL marketing, on‑field sales, or growth roles


• – Proven experience in managing and scaling on‑ground teams


• – Strong leadership, people management, and coaching skills


• – Excellent verbal and written communication skills


• – Hands‑on experience in executing BTL campaigns and local marketing initiatives


• – Strong understanding of sales funnels, lead conversion metrics, and ROI measurement


• – Ability to analyze market data and translate insights into actionable strategies


• – Willingness to be on the field and lead from the front


• – Master’s in Business Management / Marketing / Sales or related field