BTL Lead

Vlcc; Jaipur, Bengaluru, Delhi; On-site; INR 420,000 - 660,000; Full time

Job summary

VLCC Health Care Limited in Jaipur is seeking a hands-on BTL Marketing Associate to drive local activations, wellness camps, and partnerships at clinic level. This role is execution-heavy and requires strong vendor networks and on-ground consumer insights.

You will build a robust local vendor ecosystem, manage events, track leads, and support clinic managers to boost hyperlocal visibility while ensuring consistent brand messaging across campaigns.

Qualifications

• 4-6 years of experience in BTL marketing / field activations / event management.
• Excellent coordination skills and field hustle.
• Strong vendor management and negotiation abilities.
• Comfort with reporting tools (Excel/Google Sheets), lead tracking, and basic CRM coordination.
• Language proficiency in regional dialects (zone-specific) is a plus.

Responsibilities

• Plan and execute BTL activations across assigned clinics: wellness camps, RWA tie-ups, society stalls, corporate outreach, local influencer activities.
• Generate high-quality leads and walk-ins through local events and partnerships.
• Build and manage a reliable network of local vendors, promoters, and agencies for execution.
• Track activation performance—daily walk-ins, lead sheets, cost per lead—and report to central marketing.
• Support clinic managers in amplifying hyperlocal visibility through WhatsApp, posters, standees, and referral initiatives.
• Ensure brand compliance, messaging consistency, and quality execution in every campaign.

Skills

BTL marketing

Field activations

Event management

Coordination skills

Vendor management

Negotiation

CRM coordination

Excel/Google Sheets

Regional language dialects

Tools

CRM software

Lead tracking tools

Job description

Role Objective:

Drive footfalls and brand visibility at the clinic level through local activations, partnerships, and events. This role is execution-heavy and requires a strong connect with local vendors, community ecosystems, and on-ground consumers.

Key Responsibilities:

• Plan and execute BTL activations across assigned clinics: wellness camps, RWA tie-ups, society stalls, corporate outreach, local influencer activities.


• Generate high-quality leads and walk-ins through local events and partnerships.


• Build and manage a reliable network of local vendors, promoters, and agencies for execution.


• Track activation performancedaily walk-ins, lead sheets, cost per lead—and report to central marketing.


• Support clinic managers in amplifying hyperlocal visibility through WhatsApp, posters, standees, and referral initiatives.


• Ensure brand compliance, messaging consistency, and quality execution in every campaign.

Must-Have Skills:

• 4-6 years of experience in BTL marketing / field activations / event management.


• Excellent coordination skills and field hustle.


• Strong vendor management and negotiation abilities.


• Comfort with reporting tools (Excel/Google Sheets), lead tracking, and basic CRM coordination.


• Language proficiency in regional dialects (based on zone) is a plus.

Success Metrics:

• Daily/Weekly walk-ins generated from BTL sources


• Cost per lead and campaign RoI


• No. of activations/events executed per month


• Lead quality and conversion rate from BTL


• Clinic & cluster manager feedback

Who This Role Suits:

• A doer with strong on-ground energy, not just a planner.


• Someone who enjoys being on the move, building local networks, and getting real consumer feedback.


• Prior experience in retail, wellness, telecom, FMCG, or franchise-driven formats is a bonus.