Business Development Manager

Polycab India Limited; Ballari District, Mandya District, Raichur District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Polycab India Limited is seeking a dynamic Business Development Manager to lead and grow B2C sales of retail wires and switchgear in the assigned territory in India. The role focuses on building strong relationships with retailers, electricians, and influencers, and driving revenue through targeted territory plans.

The ideal candidate will identify new retailers, onboard channel partners, and collaborate with the marketing team on ATL/BTL activities to enhance product visibility and market reach.

Qualifications

• Drive B2C sales for retail wires and switchgear products.
• Onboard retailers, electricians, and influencers to expand market reach.
• Develop and execute territory-specific sales strategies to achieve targets.
• Collaborate with the marketing team to implement ATL/BTL activities.

Responsibilities

• Drive B2C sales for retail wires and switchgear products.
• Identify and onboard new retailers, electricians, and influencers to expand market reach.
• Develop and execute territory-specific sales strategies to achieve monthly and annual targets.
• Build and maintain strong relationships with retailers, distributors, and channel partners.
• Conduct regular market visits to ensure product visibility and availability.
• Plan and execute local marketing initiatives, electrician meets, and influencer engagement programs.
• Collaborate with the marketing team to implement ATL/BTL activities.

Skills

Retail sales

Channel partner management

Territory planning

Relationship building

Market visits

Job description

JOB PURPOSE:

We are seeking a dynamic and results-driven Business Development Manager (BDM) to lead and expand our B2C sales operations . The ideal candidate will be responsible for driving retail sales of retail wires and switchgear products, building strong relationships with channel partners, and identifying new business opportunities to achieve revenue targets.

1. Drive B2C sales for retail wire and switchgear products in the assigned territory.
2. Identify and onboard new retailers, electricians, and influencers to expand market reach.
3. Develop and execute territory-specific sales strategies to achieve monthly and annual targets.
4. Build and maintain strong relationships with retailers, distributors, and channel partners.
5. Conduct regular market visits to ensure product visibility and availability.
6. Plan and exec local marketing initiatives, electrician meets, and influencer engagement programs.
7. Collaborate with the marketing team to implement ATL/BTL activities.