BUSINESS DEVELOPMENT MANAGER – UK & EUROPE
Company: Alliance Recruitment Agency
Location: Ahmedabad, Gujarat
Experience: 3–8 Years
Primary Markets: United Kingdom & Ireland
Secondary Markets: Germany, Netherlands, France, Spain, Poland & the Nordics
ABOUT THE ROLE
Alliance Recruitment Agency is looking for a Business Development Manager to lead new-business acquisition across the United Kingdom and Ireland, followed by selected European markets, including Germany, the Netherlands, France, Spain, Poland, and the Nordic countries, based on ideal customer profile (ICP) fit and delivery capabilities.
This position is based at the Alliance Ahmedabad office.
This is a hands-on, full-cycle B2B recruitment and staffing sales role. The successful candidate will be responsible for building a sales pipeline, acquiring new employer clients, securing live recruitment mandates, negotiating commercial terms, and developing long-term relationships that generate repeat business and expand into Recruitment Process Outsourcing (RPO) and executive search opportunities.
The role carries direct revenue accountability. Success will be measured by business generated, clients activated, and revenue achieved rather than activity levels alone.
KEY RESPONSIBILITIES
- Own new-business revenue generation and new-client acquisition across the UK and Europe, achieving the agreed monthly revenue target after the initial 90-day ramp-up period.
- Prioritise employer accounts in the UK and Ireland while developing a secondary pipeline across selected European markets, based on client potential and Alliance's delivery capabilities.
- Identify and engage key decision-makers, including HR leaders, Talent Acquisition professionals, founders, procurement teams, and functional hiring managers.
- Generate new business through account research, LinkedIn/Sales Navigator, email, telephone outreach, referrals, networking, industry events, RFPs, and strategic partnerships rather than relying solely on inbound enquiries or job-board leads.
- Conduct consultative discovery discussions to understand hiring volumes, role requirements, geographical coverage, urgency, internal recruitment capacity, vendor onboarding requirements, procurement processes, fee expectations, replacement terms, and decision-making procedures.
- Present and sell Alliance's recruitment solutions, including permanent recruitment, contract and temporary staffing, executive search, RPO, international recruitment, and volume or project-based hiring.
- Prepare proposals, negotiate commercial terms, manage Master Service Agreements (MSAs), address client objections, and close business while protecting pricing and profitability.
- Handle objections relating to recruitment fees, candidate quality, exclusivity, replacement guarantees, and competing suppliers.
- Collaborate with recruitment and delivery teams to ensure clear mandate communication, agreed candidate quality standards, and effective client coordination.
- Convert initial placements into repeat business by identifying additional hiring requirements, cross-selling services, and expanding existing client relationships.
- Maintain a structured sales cadence and achieve the performance expectations outlined in the KPI section.
A TYPICAL DAY
- Work around UK and European business hours from the Ahmedabad office, prioritising UK and Ireland prospects before expanding outreach to selected European markets.
- Focus on new-account prospecting, decision-maker conversations, discovery meetings, proposals, commercial negotiations, and timely follow-ups.
- Identify employer hiring challenges and recommend suitable recruitment, RPO, executive search, or staffing solutions.
- Coordinate internally with recruitment and delivery teams to ensure that qualified opportunities can be supported effectively.
- Maintain accurate, same-day CRM records, including account details, contacts, hiring requirements, commercial models, opportunity values, sales stages, decision-makers, next steps, and realistic closing or activation dates.
PERFORMANCE EXPECTATIONS
The following KPIs will be monitored weekly and monthly. Revenue targets and other post-ramp expectations will apply after the initial 90-day ramp-up period, unless otherwise specified.
|---|---|
| New Business Revenue | Monthly target equivalent to 7× the actual monthly fixed gross salary after the 90-day ramp-up period. For example, a fixed monthly salary of ₹55,000 corresponds to a monthly revenue target of ₹3,85,000. |
| Qualified Pipeline | Maintain a qualified pipeline worth at least 3× the revenue target for the next 90 days, reviewed weekly. Each opportunity must have an identified buyer, a defined hiring need, a commercial basis, and a realistic closing or activation plan. |
| Decision-Maker Meetings | Minimum of 10 qualified meetings per month, with a target of 12. Priority should be given to HR/TA leaders, founders, procurement teams, and functional hiring decision-makers. |
| New Activated Clients | Minimum of 1 new activated client per month after the ramp-up period, with at least 3 activated clients over a rolling quarter. Activation requires agreed commercial terms and at least one live, qualified hiring mandate. |
| Qualified Client Mandates | Minimum of 4 qualified mandates per month, subject to sufficient opportunity volume. Each mandate must include a clearly defined role, location, hiring urgency, decision-maker, and commercial basis. |
| Win Rate | Minimum conversion rate of 20% from qualified commercial opportunities to newly activated clients, with a target of 25% or higher. |
| Outbound Activity | Minimum of 60 meaningful outbound touches per week across relevant prospecting channels. |
| CRM & Forecasting | Update 100% of active opportunities weekly. Maintain monthly revenue forecasts within ±10% of actual realised revenue and comply with applicable GDPR and data-protection requirements during outreach and data handling. |
Revenue Attribution: Revenue credit will be based on permanent recruitment, retained search, and RPO fees actually earned or collected from new accounts. For contract staffing, revenue credit will be based on net agency gross margin rather than worker salaries or pass-through billings. Taxes, reimbursements, and third-party costs will be excluded.
WHO YOU ARE
Education
- Bachelor's degree in Business Administration, Marketing, Management, Human Resources, Communications, or a related discipline.
- Candidates with an equivalent, demonstrable track record in B2B sales may also be considered.
- An MBA, PGDM, or relevant professional qualification in sales, recruitment, or HR is preferred but not mandatory.
- No specific certifications are mandatory for this role.
Experience
- 3–8 years of relevant professional experience in business development, sales, recruitment, staffing, or related B2B services.
- Experience in recruitment and staffing, HR services, IT and technology, healthcare, engineering, construction, finance, manufacturing, professional services, RPO, executive search, or similar B2B service sectors.
- Experience selling services to UK or European employers is preferred.
- Candidates may have held positions such as Business Development Manager, Senior Business Development Manager, Business Development Lead, Sales Manager, Business Growth Manager, Recruitment Consultant with client-acquisition responsibilities, International Business Development Manager, Account Manager, Client Partner, or Strategic Partnerships Manager.
Note: Job titles are not the primary selection criterion. Demonstrated experience in prospecting, acquiring new clients, negotiating commercial terms, and closing business will carry greater weight.