Business Development Lead

Megha Engineering And Infrastructure; Hyderabad; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Megha Engineering And Infrastructure in Hyderabad is seeking an experienced Marketing Manager to drive strategic marketing for the company’s infrastructure product portfolio, including transmission towers, PEB structures, ROB components, crash barriers, shelters, and steel fabrication offerings.

The role emphasizes market research, branding, digital marketing, lead generation, and cross-functional coordination with sales, engineering, and projects teams to support government tenders and EPC

Qualifications

• Bachelor's degree in marketing or engineering-related field; MBA preferred.
• 10–15 years of marketing experience in infrastructure/engineering.
• Experience with fabrication/steel structures and related infrastructure products.
• Strong understanding of EPC project cycles, government procurement, and industrial B2B marketing.
• Excellent communication, negotiation, and analytical skills.

Responsibilities

• Develop and implement marketing strategies for infrastructure product portfolio.
• Lead branding and marketing communications across channels.
• Build lead-generation programs targeting EPC firms and government agencies.
• Manage digital marketing: website, SEO, LinkedIn, email campaigns.
• Track market trends and competitor intelligence.
• Coordinate with Sales, Engineering, Design, and Projects teams.
• Report on ROI and pipeline metrics.

Skills

Infrastructure marketing

B2B relationship management

Product marketing

Lead generation

Tender intelligence

Market research

Digital marketing

Brand management

Education

Bachelor's degree in Marketing, Business Administration, or Engineering

MBA

Tools

SEO tools

LinkedIn

CRM systems

Job description

Position: Business Development Lead

Industry: Infrastructure & Engineering

Product Portfolio: Fabrication, Transmission Towers, PEB (Pre-Engineered Buildings), ROB (Road Over Bridge Structures), Crash Barriers, Shelters, Base Camps, Fasteners, Solar EPC Projects

About the Role

We are seeking an experienced and performance-driven Marketing Manager with strong exposure to the infrastructure, engineering, and construction sectors. The ideal candidate should have a solid background in marketing steel fabrication solutions, transmission towers, and other infrastructure-related products. The role requires a strategic marketer who deeply understands EPC contractors, government procurement, power transmission companies, and industrial construction ecosystems.

Key Responsibilities

1. Strategic Marketing & Planning

• Develop and implement marketing strategies for the companys infrastructure product portfolio, including transmission towers, PEB structures, ROB components, crash barriers, shelters, and fasteners.
• Conduct market research to identify new opportunities, competitor movements, and emerging customer needs across power transmission, highways, railways, and industrial sectors.
• Plan targeted marketing initiatives for sectors such as power transmission, highways, telecom (non-tower), railways, defence, and industrial construction.

2. Branding & Marketing Communication

• Strengthen brand identity through digital and traditional B2B marketing channels.
• Prepare and manage marketing materials including brochures, data sheets, presentations, and case studies.
• Coordinate with design agencies to develop high-quality promotional collateral and product catalogs.

3. Lead Generation & Client Engagement

• Build lead-generation strategies targeting EPC firms, power transmission companies, infrastructure contractors, and government agencies.
• Maintain strong relationships with key stakeholders to support sales conversions.
• Represent the company in trade fairs, exhibitions, vendor registration meets, and industry events.

4. Digital Marketing Management

• Oversee digital marketing activities such as website management, SEO, LinkedIn promotions, and email campaigns.
• Highlight company capabilities, project achievements, and technological advantages through digital platforms.

5. Market & Competitor Intelligence

• Track industry trends, government policies, and infrastructure development programs across power, highways, and railways.
• Develop and maintain competitor analysis reports, pricing intelligence, and sector-specific benchmarking.

6. Cross-functional Coordination & Reporting

• Collaborate closely with Sales, Engineering, Design, and Project teams to align marketing strategies with business objectives.
• Provide periodic reports on marketing activities, pipeline development, ROI, and performance metrics.

Required Qualifications & Experience

• Bachelors degree in Marketing, Business Administration, or Engineering; MBA preferred.
• 1015 years of experience in marketing within the infrastructure, engineering, or construction industry (mandatory).
• Hands‑on experience with fabrication, steel structures, transmission towers, PEB, crash barriers, shelters, or similar infrastructure products.
• Strong understanding of EPC project cycles, government procurement, and industrial B2B marketing.
• Excellent communication, negotiation, and analytical skills.

Key Skills

• Infrastructure & industrial marketing
• B2B relationship management
• Product marketing (steel fabrication & structures)
• Lead generation & tender intelligence
• Market and competitor research
• Digital marketing & brand management
• Understanding of transmission tower manufacturing and fabrication processes

Preferred Background

Candidates with prior experience in the following sectors will be preferred:

• Power transmission companies or transmission tower manufacturers
• EPC contractors (Highways, Railways, Bridges, Power Infrastructure)
• Steel fabrication companies
• PEB and industrial structure manufacturers
• Dfense infrastructure or government contracting projects