Business Development Executive - Upwork

Deftsoft; Mohali; On-site; INR 400,000 - 650,000; Full time

Job summary

Deftsoft is seeking a highly enthusiastic Business Development Executive to join our Business Development team. The role focuses on identifying and generating leads for IT services, with a grounding in web and mobile application technologies.

You will generate quality leads on Upwork, PPH, Guru, and LinkedIn, draft tailored proposals, maintain CRM records, and collaborate with senior BDEs and technical teams to align client needs with Deftsoft capabilities. MCA/PG in Marketing/IT is a plus.

Qualifications

• Familiarity with freelancing and business networking platforms such as Upwork, PPH, Guru and LinkedIn.
• Strong written communication skills with an eye for proposal writing and personalization.
• Ability to conduct online research and present findings in a structured manner.
• Self-motivated, goal-oriented, and eager to learn IT domain business development practices.
• Positive attitude with a willingness to take initiative and contribute ideas.

Responsibilities

• Generate quality leads for web and mobile application development via freelancing platforms and LinkedIn.
• Conduct research and identify potential clients based on target markets and service offerings.
• Draft engaging and customized proposals and cover letters in response to job postings.
• Maintain and update CRM and internal lead tracking sheets regularly.
• Work closely with senior business development professionals to understand sales strategies and client engagement.
• Coordinate with technical teams to ensure alignment between client requirements and service capabilities.
• Stay updated on industry trends, competitor activities, and new platforms to enhance lead generation efforts.

Skills

Lead generation

Freelancing platforms knowledge

Written communication

Online research

Self-motivation

Initiative

Education

MCA or relevant PG Diploma

Tools

Upwork

PeoplePerHour

Guru

LinkedIn

Job description

We are seeking a highly enthusiastic and detail-oriented Business Development Executive (BDE) to join our Business Development team. The ideal candidate will have foundational knowledge of web and mobile application technologies and a strong passion for lead generation. This role focuses primarily on identifying and generating potential leads through online platforms such as Upwork, PPH (PeoplePerHour), Guru, and LinkedIn, with a basic understanding of preparing proposals for IT services

Key Responsibilities:

• Generate quality leads for web and mobile application development services through freelancing platforms (Upwork, PPH, Guru) and LinkedIn.
• Conduct research and identify potential clients based on target markets and service offerings.
• Draft engaging and customized proposals and cover letters in response to job postings.
• Maintain and update CRM and internal lead tracking sheets regularly.
• Work closely with senior business development professionals to understand sales strategies and client engagement.
• Coordinate with technical teams to ensure alignment between client requirements and service capabilities.
• Stay updated on industry trends, competitor activities, and new platforms to enhance lead generation efforts.

Requirements:

• Familiarity with freelancing and business networking platforms such as Upwork, PPH, Guru, and LinkedIn.
• Strong written communication skills with an eye for proposal writing and personalization.
• Ability to conduct online research and present findings in a structured manner.
• Self-motivated, goal-oriented, and eager to learn business development practices in the IT domain
• A positive attitude, with a willingness to take initiative and contribute ideas

Educational Qualification

MCA or PG Diploma in Marketing/IT is a plus but not mandatory